Role Overview: As the Friction Finder at GoSats, your mission is to ensure that GoSats is the "simplest on-ramp to bitcoin in India" for new users who are not crypto-natives but "newbies who shop". You will be responsible for diving deep into the user's world to identify points of confusion, hesitation, and frustration, making sure that the product is not only powerful but also effortlessly intuitive for individuals discovering Bitcoin for the first time. Key Responsibilities: - Map the New User Journey: Collaborate with senior designers to visually map the entire journey of a first-time GoSats user, documenting their goals, actions, and emotions at each stage from downloading the app to making their first transaction and withdrawing their first earned assets. - Synthesize Data into Actionable Insights: Analyze qualitative data from user interviews, surveys, app store reviews, and support tickets to identify recurring themes and unmet needs. Prepare clear research reports and present findings to product managers and designers to drive concrete product improvements. - Perform Strategic Competitive Analysis: Research the user experience of key competitors, including crypto exchanges like WazirX and other FinTech rewards applications in the Indian market. Benchmark products, identify best practices, and discover opportunities for creating a differentiated and superior user experience. Qualifications Required: - Deeply curious and empathetic observer with a keen eye for detail. - Familiarity with fundamental research methodologies such as surveys, interviews, and usability testing. - Excellent written and verbal communication skills to translate human behaviors and observations into actionable recommendations. - Driven by a desire to advocate for the user and ensure their voice guides product decisions. - Preferred: Current student pursuing a degree related to human behavior studies like Psychology, Human-Computer Interaction (HCI), Anthropology, Sociology, or Design Research.,
As a Customer Lifecycle Marketer at GoSats, your role is crucial in ensuring every user maximizes the value of our platform and builds a long-term savings habit. Your responsibilities will include: - Designing, building, and managing the entire customer lifecycle marketing strategy using tools like MoEngage, CleverTap, or Mixpanel. - Developing and executing automated onboarding flows, engagement campaigns, and churn-reduction sequences. - Segmenting the user base to deliver personalized communication and offers that drive specific actions. - Running A/B tests on messaging, timing, and channels to continuously improve key metrics. - Analyzing campaign performance and user behavior to identify points of friction and opportunities for improvement. - Working closely with the Product and Data teams to ensure a cohesive user experience and leverage data for smarter campaigns. To excel in this role, you should have: - 2-5+ years of experience in a CRM, Lifecycle, or Retention Marketing role for a B2C mobile app. - Hands-on expertise with at least one major marketing automation platform, with MoEngage and CleverTap being preferred. - A data-driven approach with a strong understanding of user segmentation and cohort analysis. - A user-centric mindset and a passion for understanding user psychology and behavior. - Excellent copywriting skills to craft compelling messages for different channels. If you are interested in applying for this role, please provide a response to the following question: Design a 3-touchpoint Mini-campaign (using Push Notifications And/or Email) To Nudge a New User To Make That First Card Load Within Their First 72 Hours. For Each Touchpoint, Briefly Describe: 1. The Timing: When does it get sent 2. The Core Message/Angle: What is the key message 3. The Goal: What specific action do you want the user to take from that message We encourage you to showcase your unique strategic thinking and creativity in your response. The best candidates will demonstrate a deep understanding of our product and users and reflect their own voice in their answers.,
As the VP of Growth at GoSats, your mission is to architect the path to 10 million users and build a scalable, capital-efficient machine that makes GoSats a household name and the default savings platform for the next generation of Indians. **Key Responsibilities:** - **Own the Number:** You will be responsible for the primary growth KPIs such as Net User Growth, Customer Acquisition Cost (CAC), and Lifetime Value (LTV). - **Architect the Engine:** Design, build, and lead a multi-disciplinary growth organization spanning Performance Marketing, SEO, Content, Community, Referrals, and Lifecycle/CRM. - **Master the Flywheel:** Develop a deep, quantitative understanding of the organic loop and build strategies to accelerate it. - **Scale New Channels:** Take early success in paid channels and build a sophisticated, scalable performance marketing function. - **Drive Product-Led Growth:** Work with the CEO and product/engineering teams to identify and execute growth opportunities within the product itself. - **Build a Data-Driven Culture:** Implement systems, tools, and processes to ensure every growth decision is backed by rigorous analysis and experimentation. **Qualifications Required:** - **Proven Scaler:** Senior growth or marketing leadership role at a high-growth consumer fintech or B2C product in India. - **First-Principles Thinker:** Dissect problems, analyze data, and build growth strategy from the ground up. - **Strategic and Hands-On:** Ability to build a multi-year growth strategy while being hands-on with campaign analysis and funnel instrumentation. - **Leader and Talent Magnet:** Exceptional people manager who can attract, hire, and develop a world-class team of growth professionals. GoSats offers you a rare opportunity to build a growth function from the ground up in a company that has already achieved product-market fit and has a powerful organic engine. You will play a key role in shaping one of India's next great fintech success stories, impacting the financial future of millions of people. Additionally, you will have substantial equity stake in the business and be a member of the executive team, working directly with the founders to shape the company's future.,