AD - performance Marketing

Job Title: Associate Director - Performance Marketing

Location:

Role Overview:

data-driven Growth Marketing Lead

entire growth funnel

Key Responsibilities:

Growth Strategy & Execution:

• Define and execute a

  comprehensive growth strategy

  across paid, organic, referral, partnerships, and lifecycle marketing.
• Lead

  full-funnel optimization

  (acquisition activation retention monetization).
• Design and run

  growth experiments

  to validate new acquisition channels and conversion tactics.

Performance Marketing:

• Manage large-scale budgets across

  Meta, Google, programmatic, affiliates, and influencer channels

  .
• Optimize campaigns for

  CAC, ROAS, and retention metrics

  .
• Build a

  multi-channel attribution framework

  to measure impact accurately.

Lifecycle & Retention Marketing:

• Partner with CRM and product teams to drive

  engagement and repeat purchases

  via email, push notifications, SMS, and in-app messaging.
• Implement

  segmentation and personalization

  to improve retention and order frequency.

Analytics & Insights:

• Define KPIs and build

  dashboards

  to monitor growth performance.
• Conduct

  cohort analysis and funnel diagnostics

  to identify drop-offs and opportunities.

Team Collaboration:

• Collaborate closely with

  product, engineering, and category teams

  to ensure growth initiatives align with business goals.

Key Requirements:

• 5–8 years of experience in growth or performance marketing roles, preferably in

  eCommerce, food/grocery delivery, or consumer tech

  .
• Proven expertise in

  digital marketing platforms

  (Google Ads, Meta Ads, ASO, affiliate, influencer marketing).
• Strong analytical and data interpretation skills; experience with tools like

  Appsflyer, CleverTap, Tableau

  .
• Demonstrated ability to

  optimize CAC/LTV

  and scale user acquisition profitably.
• Experience with

  A/B testing, conversion rate optimization (CRO), and marketing automation tools

  .
• Strong leadership, communication, and stakeholder management skills.

What We Offer:

• Opportunity to

  own growth for a high-potential grocery eCommerce platform

  .
• Dynamic startup environment with

  autonomy and fast decision-making

  .
• The chance to

  shape how millions of users shop for groceries

  .

  Role & responsibilities