Performance Marketing Manager

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Role Overview

data-driven Performance Marketing Manager

run campaigns directly

Key Responsibilities (KRAs)

1. Campaign Management (Execution + Optimization)

• Set up, manage & optimize Google and Meta campaigns end-to-end.
• Monitor pacing, bidding, audience performance, and quality metrics daily.
• Ensure consistent delivery of high-quality leads at target CPL.

2. Agency & Partner Management

• Collaborate with the performance agency on strategy, execution, and troubleshooting.
• Review weekly plans, challenge recommendations, and ensure high-quality output.

3. Budget & Performance Ownership

• Own monthly digital media budgets across platforms.
• Improve ROI while maintaining optimal CPL and conversion benchmarks.

4. Funnel Tracking & Lead Journey Optimization

• Track full funnel: Awareness → Consideration → Conversion → Admission.
• Identify drop-offs and recommend fixes to improve lead-to-admission conversion.
• Work with CRM/automation teams on nurturing journeys (Email/SMS/WhatsApp).

5. Analytics & Reporting

• Build weekly and monthly dashboards for performance tracking.
• Analyse CTR, CVR, CPL, ROAS, lead quality & cost efficiency.
• Present insights and recommendations to leadership.

6. Landing Page & Creative Optimization

• Provide data-led inputs to improve messaging, creatives & landing pages.
• Run A/B tests across ads, audiences & LPs to optimize performance.

7. Additional Platform Support

• Occasionally manage 3rd-party platforms (Shiksha, Sulekha, Collegedunia).
• Evaluate new paid channels for incremental scale.

Eligibility Criteria

Experience

• 4–6 years of

  hands-on

  performance marketing experience.
• MUST have executed campaigns directly within Google & Meta dashboards.
• Experience in

  lead-gen focused industries

  — education preferred.

Education

• Bachelor’s degree in Marketing, Business, Analytics, or related fields.
• Google/META certifications are a strong advantage.

Must-Have Skills

• Deep expertise in Google Ads: Search, Display, Performance Max
• Proficiency in Meta Ads Manager
• Strong audience strategy & media planning skills
• Conversion tracking, attribution, UTM & tag understanding
• Strong analytical skills + Excel & dashboarding
• Ability to optimize for

  ROI

  , not just CPL
• Experience running A/B tests and experiments