Performance Marketing Manager

Location: Gurugram
Experience: 5+ Years
Role: Manager – Performance Marketing (Service Industry)

About the Role

We are looking for an experienced Performance Marketing Manager with a strong background in paid advertising and lead generation across multiple digital platforms. The ideal candidate must have solid experience in generating high-quality leads at an optimal cost per lead (CPL) and driving measurable ROI for service-based businesses.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
• Drive lead generation campaigns focusing on delivering qualified leads at the targeted CPL.
• Create, test, and optimize ad copies, landing pages, and campaign funnels.
• Monitor daily performance metrics such as CPL, CTR, impressions, conversions, and ROI.
• Manage monthly ad budgets and forecast results based on KPIs.
• Run campaigns across multiple formats – Search, Display, YouTube, Retargeting, Discovery, Performance Max, etc.
• Collaborate with sales and service teams to ensure lead-to-sale alignment.
• Conduct weekly and monthly performance reporting.
• Implement A/B testing strategies for improving conversions.
• Stay updated on new paid advertising trends, tools, and best practices.

Must-Have Skills

• Strong experience in Google Ads (mandatory).
• Hands-on expertise in PPC, paid advertising, performance campaigns, lead generation.
• Knowledge of cost per lead optimization, impression tracking, landing page optimization.
• Experience using tools like Google Analytics, Tag Manager, Hotjar, CRM systems.
• Strong analytical skills and ability to interpret data-driven insights.

Good to Have

• Experience with marketing automation tools.
• Knowledge of SEO and CRO.
• Agency-side experience is a plus.

Job Types: Full-time, Permanent

Pay: ₹322,573.44 - ₹1,017,672.45 per year

Benefits:

• Leave encashment
• Life insurance
• Paid sick time
• Paid time off

Ability to commute/relocate:

• Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Current CTC
• Expected CTC

Experience:

• Performance Marketing Manager: 5 years (Preferred)

Language:

• English (Preferred)

Work Location: In person