Job
Description
The Regional Manager is accountable for the overall operational, commercial, and people performance of a cluster of retail stores within a defined geographic region. The role’s primary objective is to drive sales and profitability while ensuring brand standards, exceptional customer service, and consistent team development across all locations. Role Responsibilities Sales & Commercial Performance Deliver seasonal visual merchandising and store layouts in alignment with brand guidelines. Set and cascade regional sales targets; monitor store performance and implement corrective actions as required. Conduct merchandise analysis in collaboration with store teams to optimize assortments and drive sell-through. Leverage footfall, conversion rates, and SKU-level data to identify growth opportunities and emerging trends. Ensure timely and accurate implementation of pricing, promotions, and catalogues across all locations. Store Operations & Standards Ensure consistent execution of operational processes and customer service standards across the region. Conduct regular store visits to review visual merchandising, stock accuracy, and service quality. Oversee timely store openings and adherence to project timelines for new stores and refurbishments. Lead the implementation of marketing initiatives and promotional campaigns across all stores. Enforce compliance with brand guidelines, mystery shopping expectations, and audit standards. Profitability & Cost Control Review P&L statements with store managers and take appropriate actions to enhance profitability. Monitor and control operational costs, utilities, and consumables. Approve capital expenditures related to store maintenance and improvements. Minimize shrinkage by ensuring compliance with stock protection measures and system accuracy. People Management & Development Line-manage store managers, providing coaching to drive performance, engagement, and accountability. Drive team capability through structured training, on-the-job development, and regular performance feedback. Cultivate a culture of recognition, ownership, and exceptional customer service. Align team goals with business strategy and brand objectives. Customer Experience & Brand Integrity Embed a strong customer service ethos that consistently exceeds expectations. Use customer insights and store-level feedback to enhance service delivery and influence policy updates. Improve key metrics such as Net Promoter Score (NPS), customer feedback ratings, and satisfaction levels. Ensure brand consistency through staff grooming, store presentation, and adherence to VM guidelines. Key Deliverables Profitable and brand-compliant stores with strong operational efficiency. Consistent adherence to customer service excellence and visual merchandising standards across the region. Minimized shrinkage, accurate inventory control, and efficient stock management. Highly engaged and capable store teams with low attrition and high team morale. Regular achievement of sales targets, conversion metrics, and customer satisfaction goals. Show more Show less
