Product Marketing Manager

Position:

Location:

Experience:

About The Company

A rapidly growing SaaS company operating in the healthcare technology space, focused on building smart, data-driven solutions that help service providers improve operational efficiency and patient engagement. Our platform is purpose-built for a specialised segment within healthcare, with deep use cases tailored for practices like dental care. With a strong and growing customer base across global markets, we’re on a mission to simplify practice management through intuitive tools and automation — all driven by a passionate, cross-functional team.

Job Overview

Product Marketing Manager

Roles and Responsibilities

• Define and articulate product positioning, value propositions, and messaging tailored to target personas, ensuring differentiation in the market.
• Conduct comprehensive competitive analysis and market research to inform product strategy and identify growth opportunities.
• Collaborate closely with product managers to influence the product roadmap and facilitate successful feature launches.
• Lead the development and execution of GTM strategies for new product features, modules, and comprehensive launches across multiple channels, including digital and traditional media.
• Create targeted sales enablement materials such as battlecards, feature decks, and demo scripts to support the sales team in closing deals.
• Partner with the demand generation team to design and implement campaigns that enhance product awareness and drive customer acquisition.
• Monitor and analyze product usage, adoption rates, and campaign performance to provide actionable insights and feedback to product and growth teams.
• Conduct customer interviews and gather voice-of-customer insights to continually refine messaging and positioning strategies.

Required Skills

Must-Have:

• 6-8 years of experience in B2B SaaS product marketing, growth, lifecycle, or sales enablement roles.
• Proven expertise in developing GTM strategies, customer segmentation, and aligning with sales teams to drive business results.
• Exceptional ability to translate complex technical features into benefits-driven messaging that resonates with diverse audiences.
• Demonstrated success working collaboratively within cross-functional teams in a dynamic, fast-paced environment.
• Outstanding writing, storytelling, and presentation skills, with a keen eye for detail and clarity.

Nice-to-Have:

• Experience in vertical SaaS markets such as healthcare, dental, or legal industries.
• Familiarity with the US market dynamics and consumer behaviour.
• Proficiency with marketing and analytics tools like HubSpot, Intercom, and GA4.
• Understanding of product-led growth (PLG) strategies and modular pricing models.

What We Offer

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance plans.
• Flexible working hours with remote work options.
• Opportunities for professional development and career advancement.
• A collaborative and inclusive work environment that fosters innovation and growth.