Paid Marketing Specialist

About Optin B2B Media:

Optin B2B Media specializes in delivering high-quality, compliant, and conversion-ready B2B leads for global brands and agencies. We partner with enterprises, publishers, and media houses to generate pipeline impact through innovative demand generation strategies.

Role Overview:

Paid Marketing Specialist

Key Responsibilities:

1. Plan, launch, and manage paid media campaigns across

   LinkedIn Ads

   and

   Google Ads

   targeting global B2B decision-makers.
2. Develop and execute strategies to generate

   content syndication leads

   that meet client-defined targeting criteria.
3. Optimize campaigns daily for CPL (Cost Per Lead), CTR (Click-Through Rate), and conversion rates.
4. Ensure delivery of leads meets client expectations in terms of

   volume, quality, and compliance

   .

1. Conduct audience research to identify

   ICP (Ideal Customer Profile), job titles, industries, geographies, and company sizes

   relevant to campaigns.
2. Utilize LinkedIn Matched Audiences, Lookalike audiences, and Google custom segments for precise targeting.

1. Collaborate with content and design teams to create

   ad creatives, landing pages, and lead-gen forms

   aligned with campaign goals.
2. A/B test ad creatives, messaging, and calls-to-action to maximize performance.

1. Track, analyze, and report campaign performance using LinkedIn Campaign Manager, Google Ads dashboard, and analytics tools.
2. Maintain detailed records of

   delivered leads, rejected leads, and validated leads

   across campaigns.
3. Prepare weekly/monthly reports showcasing ROI, CPL efficiency, and pipeline contribution.

1. Work closely with the

   Client Delivery team

   to upload validated leads into CRM/portals.
2. Maintain smooth communication with internal teams to ensure leads are client-ready.
3. Monitor compliance with GDPR, CCPA, and other data privacy regulations.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of hands-on experience in

  LinkedIn Ads and Google Ads campaign management

  for B2B.
• Strong understanding of

  content syndication, lead generation funnels, and demand generation tactics

  .
• Proficiency in campaign analytics, reporting, and data-driven decision-making.
• Familiarity with CRM systems (HubSpot, Salesforce, Zoho, etc.) and lead upload workflows.
• Strong knowledge of audience segmentation, targeting, and remarketing strategies.
• Excellent written and verbal communication skills.
• Ability to multitask and deliver under tight deadlines.

Preferred Skills (Good to Have):

• Experience with

  marketing automation platforms

  (Marketo, Eloqua, Pardot, HubSpot).
• Knowledge of programmatic advertising and display networks.
• Previous experience working in

  B2B media, publishing, or demand generation companies

  .

Performance KPIs:

• Daily/weekly lead volume delivery vs. targets.
• Lead acceptance rate and quality score.
• CPL efficiency across LinkedIn and Google Ads.
• Campaign ROI and pipeline contribution.

Why Join Optin B2B Media?

• Opportunity to work with global enterprise clients and fast-growing agencies.
• Be part of a data-driven, innovative, and collaborative marketing team.
• Competitive salary with performance incentives.
• Career growth in the fast-evolving B2B demand generation industry.