Paid Marketing Specialist

🎯 We’re Hiring: Paid Marketing Specialist (4+ Years Experience)

About Us

ET Creatives

We’re looking for an experienced Paid Marketing Specialist to strategize, execute, and scale high-performing paid and organic campaigns across multiple platforms. If you thrive in a fast-paced environment and have a proven track record of driving ROI, we’d love to meet you!

🔑 Key Responsibilities

• Develop, plan, and optimize paid media campaigns across Google Ads, Bing Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and YouTube promotions to maximize ROI and lead generation.

• Conduct keyword research, competitor benchmarking, audience segmentation, and advanced retargeting to boost campaign performance.

• Oversee end-to-end social media management: content scheduling, community engagement, brand storytelling, and audience growth.

• Collaborate with creative, content, and web development teams to design conversion-focused ad creatives, landing pages, and campaign assets.

• Use A/B and multivariate testing to improve CTRs, Quality Scores, and conversion rates.

• Track and analyze CPL, ROAS, CTR, and other KPIs, ensuring campaigns remain ROI-positive.

• Set up, monitor, and troubleshoot conversion tracking tools like Facebook Pixel, Google Tag Manager (GTM), Google Analytics (GA4), and other attribution platforms.

• Conduct SEO audits and implement strategies to improve search rankings, user experience, and website visibility.

• Maintain and update the company website, ensuring content accuracy, technical health, and campaign alignment.

• Develop and execute email marketing campaigns: segmentation, personalization, list management, and A/B testing to boost engagement and conversions.

• Monitor online reviews, respond to feedback, and maintain a consistent, positive brand presence.

• Create real-time performance dashboards and share monthly reports, highlighting insights and recommendations for data-driven strategies.

• Stay on top of digital marketing trends, platform algorithm updates, emerging ad formats, and proactively integrate them into campaign strategies.

• Partner cross-functionally (Sales, Creative, Content, Web Development, Student Services) to align marketing efforts with business objectives and revenue goals.

• Identify new advertising opportunities, tools, and platforms to drive innovation and growth.

• Contribute to strategic planning, forecasting, and budgeting to ensure marketing efforts support lead acquisition and business targets.

✅ What We’re Looking For

• 4+ years of proven experience in paid marketing with a strong focus on scaling ROI-positive campaigns.

• Hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads, Bing Ads (Microsoft Advertising).

• Deep understanding of PPC bidding strategies, CRO, audience targeting, and campaign optimization.

• Strong analytical and problem-solving skills with a data-driven approach.

• Experience managing high-budget, multi-platform campaigns.

• Proficiency with tools like GTM, GA4, Facebook Pixel, and reporting dashboards.

• Up-to-date with the latest platform updates, industry trends, and ad innovations.

📍 Location: Hyderabad

🕒 Notice Period: Immediate – 30 Days

📩 Apply Now: shafiya.s@etcreatives.com