Ek Ishwar

Job description Paid Campaign Specialist Position: Paid Campaign Specialist Department: Digital Marketing Location: The Prestige Turf Tower, Mahalaxmi, Mumbai Experience: 25 years Office Time: 10am - 6pm (Mon-Fri) Company: Ek Ishwar Pvt Ltd Ek Ishwar is a devotional platform that connects devotees with sacred temples across India through seamless Virtual and Physical Pooja services. It brings divine experiences closer by offering real-time darshan, authentic rituals, and easy booking for all types of pujas. Every ceremony is performed by trained and trusted Vedic Pandits, ensuring purity, tradition, and a deeply spiritual experience. Along with Puja services, Ek Ishwar also offers Chadhava, a Devotional E-Shop, and personalized Seva options, creating a complete devotional ecosystem. Our mission is to make devotion accessible, convenient, and spiritually fulfilling for every devotee, anytime and anywhere. Role Overview We are seeking a skilled Paid Campaign Specialist who will be responsible for planning, executing, optimizing, and analyzing performance marketing campaigns across multiple platforms. The ideal candidate should have strong hands-on experience in Google Ads, Meta (Facebook/Instagram) Ads, Bing Ads, and should understand e-commerce campaign structures, CRM integrations, GA4 insights, Tag Manager setups, and Firebase events tracking. Key Responsibilities Paid Campaign Management Plan, execute, and optimize campaigns across Google Ads, Facebook/Instagram Ads, and Bing Ads, App Install. Manage Search, Display, Shopping, Video, Remarketing, and App Campaigns. Create and optimize e-commerce performance campaigns including PMax, Dynamic Ads, Catalog Ads, and RLSA. Analytics & Tracking Set up and maintain tracking via Google Tag Manager (GTM). Implement conversion tracking, enhanced e-commerce tracking, and custom events. Monitor user behavior and performance analytics through Google Analytics 4 (GA4). Work with Firebase for app event tracking and campaign attribution. CRM & Data Integration Integrate campaign data with CRM platforms (Clever tap, Firebase, Mix Panel) Manage audience segmentation, lead routing, automated workflows, and remarketing list creation. Optimization & Reporting Conduct daily performance audits: CPC, CTR, CPA, ROAS, CAC, and LTV. Generate weekly and monthly reports with actionable insights. Optimize budget allocation across channels to maximize ROI. Perform A/B testing on creatives, landing pages, and audience sets. Collaboration Coordinate with marketing, design, content, and tech teams for seamless execution. Work closely with developers for GTM, event firing, and app tracking. Communicate campaign insights and growth strategies to leadership. Required Skills & Competencies Strong experience with Google Ads, Meta Ads, and Bing Ads. Knowledge of CRM systems and lead management workflows. Hands-on expertise in GA4, Google Tag Manager, and Firebase. Good understanding of e-commerce marketing, funnels, and customer journeys. Analytical mindset with proficiency in Excel, Data Studio/Looker Studio. Ability to work in fast-paced environments and manage multiple campaigns simultaneously.