Paid Marketing Specialist

Role Overview: As a Senior Digital Marketing Executive at our corporate client in Mumbai, your main responsibility will be to plan, execute, and optimize performance marketing campaigns across various digital platforms. You will work towards monitoring campaign performance, conducting keyword research, managing budgets effectively, and staying updated with industry trends. Collaboration with design and content teams to create engaging ad creatives and identifying new growth opportunities across digital channels will also be a part of your role. Key Responsibilities: - Plan, execute, and optimize performance marketing campaigns on Google Ads, Facebook Ads, and other digital platforms. - Monitor, analyze, and report on campaign performance to maximize ROI. - Conduct keyword research, create ad copies, perform A/B testing, and optimize landing pages. - Manage campaign budgets efficiently to achieve targeted KPIs and conversion goals. - Stay abreast of industry trends, tools, and best practices in digital marketing. - Collaborate with design and content teams to develop engaging ad creatives. - Identify new growth opportunities across digital channels. Qualifications Required: - Bachelor's degree in Marketing, Business, or a related field. - 3-5 years of proven experience in performance marketing. - Strong expertise in Google Ads (Search, Display, YouTube) and Facebook/Instagram Ads. - Solid understanding of digital marketing metrics like CPC, CTR, CPA, ROAS, and conversion tracking. - Proficiency with tools such as Google Analytics, Tag Manager, and Facebook Business Manager. - Strong analytical, problem-solving, and communication skills. - Ability to work independently and manage multiple campaigns simultaneously.,