Company Description At OPTIN B2B Media, we revolutionize the way businesses connect with their ideal customers through our cutting-edge lead generation solutions. We fuel growth by identifying and nurturing high-quality leads that convert. We tailor strategies to meet the unique needs of startups and established enterprises alike. With a proven track record of delivering measurable results, we drive businesses forward with innovative approaches, data-driven insights, and a deep understanding of the B2B landscape. Role Description This is a full-time on-site role for a Human Resources Executive located in Pune. The Human Resources Executive will be responsible for managing HR operations, overseeing employee relations, and implementing HR policies. This role includes day-to-day HR management tasks, ensuring compliance with company policies, and maintaining an efficient and productive work environment. Qualifications Proficiency in HR Management and Human Resources (HR) Experience in HR Operations and Employee Relations Knowledge of implementing and maintaining HR Policies Excellent communication and interpersonal skills Strong problem-solving abilities and attention to detail Ability to work effectively in a team-oriented environment Bachelor's degree in Human Resources, Business Administration, or related field Experience in the B2B sector is a plus Immediate Joiner Show more Show less
Company Description At OPTIN B2B Media, we revolutionize the way businesses connect with their ideal customers through cutting-edge lead generation solutions. We focus on identifying and nurturing high-quality leads that fuel your growth, whether you're a startup or an established enterprise. Our strategies are tailored to meet unique business needs, driving measurable results through innovative approaches and data-driven insights. Committed to understanding the B2B landscape, we help businesses expand their market reach efficiently. Role Description This is a full-time on-site role for a Demand Generation Specialist located in Pune. The Demand Generation Specialist will be responsible for developing and executing lead generation strategies, analyzing marketing analytics, and automating marketing processes to drive sales. Daily tasks include designing and implementing campaigns, managing marketing automation platforms, and collaborating with sales teams to ensure seamless lead conversion. Qualifications Experience in Lead Generation and Sales Proficiency in Marketing Analytics and Communication skills Knowledge of Marketing Automation tools and techniques Strong organizational and project management skills Ability to work collaboratively in a team-oriented environment Bachelor's degree in Marketing, Business, or related field Experience in the B2B industry is a plus
About Optin B2B Media: Optin B2B Media specializes in delivering high-quality, compliant, and conversion-ready B2B leads for global brands and agencies. We partner with enterprises, publishers, and media houses to generate pipeline impact through innovative demand generation strategies. Role Overview: We are seeking a Paid Marketing Specialist to plan, execute, and optimize paid campaigns on LinkedIn and Google Ads with a primary focus on content syndication lead generation . The ideal candidate will have hands-on experience in paid media buying, lead validation, funnel optimization, and campaign reporting within the B2B landscape. Key Responsibilities: Campaign Management Plan, launch, and manage paid media campaigns across LinkedIn Ads and Google Ads targeting global B2B decision-makers. Develop and execute strategies to generate content syndication leads that meet client-defined targeting criteria. Optimize campaigns daily for CPL (Cost Per Lead), CTR (Click-Through Rate), and conversion rates. Ensure delivery of leads meets client expectations in terms of volume, quality, and compliance . Audience Targeting & Research Conduct audience research to identify ICP (Ideal Customer Profile), job titles, industries, geographies, and company sizes relevant to campaigns. Utilize LinkedIn Matched Audiences, Lookalike audiences, and Google custom segments for precise targeting. Creative & Content Alignment Collaborate with content and design teams to create ad creatives, landing pages, and lead-gen forms aligned with campaign goals. A/B test ad creatives, messaging, and calls-to-action to maximize performance. Data, Analytics & Reporting Track, analyze, and report campaign performance using LinkedIn Campaign Manager, Google Ads dashboard, and analytics tools. Maintain detailed records of delivered leads, rejected leads, and validated leads across campaigns. Prepare weekly/monthly reports showcasing ROI, CPL efficiency, and pipeline contribution. Collaboration & Client Delivery Work closely with the Client Delivery team to upload validated leads into CRM/portals. Maintain smooth communication with internal teams to ensure leads are client-ready. Monitor compliance with GDPR, CCPA, and other data privacy regulations. Required Skills & Qualifications: Bachelor’s degree in Marketing, Business, or a related field. 3+ years of hands-on experience in LinkedIn Ads and Google Ads campaign management for B2B. Strong understanding of content syndication, lead generation funnels, and demand generation tactics . Proficiency in campaign analytics, reporting, and data-driven decision-making. Familiarity with CRM systems (HubSpot, Salesforce, Zoho, etc.) and lead upload workflows. Strong knowledge of audience segmentation, targeting, and remarketing strategies. Excellent written and verbal communication skills. Ability to multitask and deliver under tight deadlines. Preferred Skills (Good to Have): Experience with marketing automation platforms (Marketo, Eloqua, Pardot, HubSpot). Knowledge of programmatic advertising and display networks. Previous experience working in B2B media, publishing, or demand generation companies . Performance KPIs: Daily/weekly lead volume delivery vs. targets. Lead acceptance rate and quality score. CPL efficiency across LinkedIn and Google Ads. Campaign ROI and pipeline contribution. Why Join Optin B2B Media? Opportunity to work with global enterprise clients and fast-growing agencies. Be part of a data-driven, innovative, and collaborative marketing team. Competitive salary with performance incentives. Career growth in the fast-evolving B2B demand generation industry.
About Us: Optin B2B Media is a leading global demand generation company specializing in delivering high-quality, compliant, and conversion-ready B2B leads for enterprises and agencies worldwide. We are expanding our global footprint and seeking a results-driven Client Acquisition Manager to fuel our growth. Role Overview: The Client Acquisition Manager will be responsible for driving new business opportunities, building long-term client relationships, and managing the complete endto-end sales cycle — from prospecting to closing deals. This role is ideal for someone with a strong sales background in B2B marketing, demand generation, or digital marketing solutions. Key Responsibilities • Identify and target potential clients across global markets, focusing on enterprises and agencies. • Build and manage a strong pipeline of qualified leads. • Conduct outreach through cold calls, emails, LinkedIn, and networking events. • Present and pitch Optin B2B Media’s demand generation solutions to prospective clients. • Negotiate contracts, pricing models, and close deals effectively. • Collaborate with internal delivery and operations teams to ensure client satisfaction. • Maintain accurate records of sales activities and client interactions in CRM. • Stay updated on industry trends, competitor offerings, and emerging opportunities. • Foster long-term client relationships for repeat business and referrals. Key Performance Indicators (KPIs) • Revenue Targets: Achieve monthly and quarterly sales/revenue goals. • Client Acquisition: Number of new clients closed per quarter. • Pipeline Growth: Volume of qualified opportunities added to the sales pipeline. • Deal Conversion Rate: Ratio of leads/opportunities successfully converted into clients. • Client Retention & Upselling: Contribution to client renewals and upsell opportunities. • Sales Cycle Efficiency: Average time taken to close deals. • Activity Metrics: Number of outbound calls, meetings, and demos conducted per month. Qualifications & Skills • Proven experience (3–7 years) in B2B sales, client acquisition, or demand generation. • Strong understanding of the B2B marketing ecosystem, lead generation, and digital marketing services. • Excellent communication, negotiation, and presentation skills. • Ability to work independently and deliver under tight deadlines. • Proficiency in CRM tools and sales automation platforms. • A growth mindset with a strong focus on achieving and exceeding targets. Why Join Us? • Be part of a fast-growing global demand generation company. • Competitive salary + performance-based incentives. • Opportunity to work with international clients and enterprise brands. • Career growth in a results-oriented and collaborative environment.