Marketing Intelligence Analyst

• Conduct ongoing market analysis to identify trends, risks, and opportunities within key industry verticals (Automotive, Marine & Defence, Heavy Duty Truck, Manufacturing, etc.).
• Manage competitor intelligence, tracking product launches, pricing, messaging, partnerships, and market positioning.
• Support market entry and expansion projects with quantitative and qualitative research.
• Produce structured market intelligence reports and executive summaries to support the growth strategy
• Maintain a database of competitor profiles, key accounts, and global market indicators.

• Develop and maintain the marketing performance measurement framework to track ROI across all channels, campaigns, and P&Ls.

• Build and manage dashboards and automated reports for leadership visibility, including campaign impact, funnel performance, lead conversion, and content engagement from multiple systems and platforms (ERP, CRM, LinkedIn, Google Analytics / SEO).
• Define, track, and report on marketing KPIs, including:
  • Campaign ROI
  • Lead generation and conversion rates
  • Digital engagement (traffic, CTRs, form fills, etc.)
  • Social and content performance
  • Event ROI and pipeline contribution
• Present insights and recommendations to the marketing and cross-functional teams to drive informed decision-making.

• Ensure accuracy, consistency, and compliance of marketing data across all systems.
• Collaborate with the BI team to enhance system integrations and reporting automation.
• Develop standardised data models and reporting templates for consistent usage across divisions.

• Contribute to the development of the company’s Growth Hub and Intranet Page, enabling easy access to data and insights.
• Drive adoption of BI tools and analytics best practices across the marketing function.

• 3–5 years of experience in business intelligence, data analysis, or marketing analytics, ideally in a B2B or industrial/manufacturing environment.
• Strong proficiency with Excel (advanced), and data visualisation.
• Working knowledge of CRM and marketing automation platforms (HubSpot, Salesforce, Dynamics, etc.).
• Ability to integrate and interpret data from multiple sources (web, CRM, ERP).
• Experience with quantitative and qualitative market research and competitor analysis.
• Excellent attention to detail and data accuracy.

• Experience working with SQL or other data query languages.
• Understanding of SEO, PPC, and digital marketing metrics.
• Familiarity with ERP systems.
• Experience in managing or contributing to BI dashboards in a global business context.

• Commercially minded with a passion for data-driven marketing.
• Proactive, curious, and confident turning data into actionable insight.
• Comfortable working in a fast-paced, matrixed environment.
• Strong communication and presentation skills.
• Collaborative and supportive team player.
• Highly organised with an analytical mindset and strategic outlook.

We confirm that this conveys a full and accurate description of the job as at DATE.

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Manager of Department Signature:………………………………………………………………………………..

Director of Department Signature:…………………………………………………………………………………

Date:……………………………..

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Document Owner: Human Resources

Creation Date: March 2021