Marketing Intelligence Analyst

Role Overview:

Key Responsibilities:

• Conduct in-depth secondary research across target industries and accounts.

• Create ABM-focused mini-reports with company profiles, org charts, and insights.

• Build and maintain clean lead lists using tools like Apollo, Sales Navigator, ZoomInfo.

• Support GTM teams with stakeholder maps, segmentation, and opportunity analysis.

• Extract data from public sources and convert it into concise, actionable briefs.

• Manage and analyse data in Excel and Google Sheets.

• Contribute to campaign strategy by identifying decision-makers and market trends.

• Web/Data scraping using in-demand AI tools to gather market intelligence

Qualifications:

• MBA in Marketing, Strategy, Analytics, or related field.

• 0-2 years in market research, pre-sales, or business analysis.

• Strong analytical thinking, report writing, and business understanding. • Proficient in tools like ZoomInfo, Apollo, Sales Navigator, etc.

• Excellent with Excel/Google Sheets and stakeholder communication.

Preferred Skills:

• Experience with ABM, lead enrichment, and data scraping tools.

• Understanding of B2B buyer journeys and marketing automation platforms (e.g., HubSpot, Zoho).

• Familiarity with data compliance norms (e.g., GDPR).

Key Skills:

Market Research, Pre-Sales Support, Strategic Analysis, Account-Based Marketing, Business Research, Secondary Research, Data Scraping, Lead Generation, Excel & Google Sheets, Go-to-Market Strategy, Insight Reporting, B2B Marketing