Role Overview As a Marketing Intelligence Analyst , you will work closely with the Sales and Marketing teams to drive data accuracy, consolidation, and analysis. Your insights will shape go-to-market strategies for new business acquisition, as well as cross-sell and upsell initiatives across CareStack’s suite of products and services. You will be the go-to person for turning complex data into clear, actionable intelligence that enables smarter decisions and measurable growth. Key Responsibilities Own and manage the cleanup, consolidation, and integrity of marketing and sales data across multiple sources. Build and maintain reporting dashboards to track pipeline health, campaign performance, and revenue attribution. Analyze customer and prospect data to generate insights for go-to-market planning, cross-sell, and upsell opportunities. Partner with Sales and Marketing stakeholders to deliver data-driven recommendations for targeting, segmentation, and messaging. Track and measure KPIs across the full funnel: from lead generation to opportunity creation, conversion, and expansion. Conduct market and competitive intelligence research to support strategic initiatives. Present findings and recommendations clearly to leadership and cross-functional teams. Skills & Qualifications Bachelor’s degree in marketing, Business Analytics, Data Science, or related field. 3+ years of experience in a marketing analytics, sales operations, or business intelligence role (SaaS/Healthcare preferred). Strong data thinking and problem-solving skills with an ability to translate data into business insights. Proficiency in SQL for data extraction and manipulation. Advanced Excel skills for data modeling, pivot tables, and reporting. Experience with BI and visualization tools (e.g., Power BI, Tableau, or similar). Familiarity with data mining, analysis tools, and CRM/marketing automation platforms (HubSpot/Salesforce a plus). Strong communication and presentation skills, with the ability to explain technical findings to non-technical stakeholders. Detail-oriented, organized, and comfortable managing multiple projects in a fast-paced environment. What We Offer Opportunity to work with a fast-growing SaaS company at the forefront of dental technology. Collaborative and dynamic team environment with exposure to cross-functional leadership. Competitive compensation and benefits. Room to grow into expanded roles as CareStack scales globally.
As a Marketing Intelligence Analyst, you will collaborate closely with the Sales and Marketing teams to ensure data accuracy, consolidation, and analysis. Your insights will play a pivotal role in shaping go-to-market strategies for new business acquisition, cross-sell, and upsell initiatives across CareStack's suite of products and services. Your role will be crucial in transforming intricate data into actionable intelligence, thereby facilitating smarter decisions and measurable growth. Key Responsibilities: - Own and manage the cleanup, consolidation, and integrity of marketing and sales data from various sources. - Develop and maintain reporting dashboards to monitor pipeline health, campaign performance, and revenue attribution. - Analyze customer and prospect data to derive insights for go-to-market planning, cross-selling, and upselling opportunities. - Collaborate with Sales and Marketing stakeholders to provide data-driven recommendations for targeting, segmentation, and messaging. - Monitor and evaluate KPIs throughout the entire funnel, including lead generation, opportunity creation, conversion, and expansion. - Conduct market and competitive intelligence research to support strategic initiatives. - Deliver clear presentations of findings and recommendations to leadership and cross-functional teams. Qualifications: - Bachelor's degree in marketing, Business Analytics, Data Science, or a related field. - 3+ years of experience in marketing analytics, sales operations, or business intelligence (preferably in SaaS/Healthcare). - Proficient in SQL for data extraction and manipulation. - Advanced Excel skills for data modeling, pivot tables, and reporting. - Familiarity with BI and visualization tools such as Power BI, Tableau, or similar. - Knowledge of data mining, analysis tools, and CRM/marketing automation platforms (experience with HubSpot/Salesforce is a plus). - Excellent communication and presentation skills, capable of explaining technical findings to non-technical stakeholders. - Detail-oriented, organized, and adept at managing multiple projects in a fast-paced environment. (Note: The additional details about the company have been omitted as they were not present in the provided job description.),