Marketing Intelligence Analyst

As a Marketing Intelligence Analyst, you will collaborate closely with the Sales and Marketing teams to ensure data accuracy, consolidation, and analysis. Your insights will play a pivotal role in shaping go-to-market strategies for new business acquisition, cross-sell, and upsell initiatives across CareStack's suite of products and services. Your role will be crucial in transforming intricate data into actionable intelligence, thereby facilitating smarter decisions and measurable growth. Key Responsibilities: - Own and manage the cleanup, consolidation, and integrity of marketing and sales data from various sources. - Develop and maintain reporting dashboards to monitor pipeline health, campaign performance, and revenue attribution. - Analyze customer and prospect data to derive insights for go-to-market planning, cross-selling, and upselling opportunities. - Collaborate with Sales and Marketing stakeholders to provide data-driven recommendations for targeting, segmentation, and messaging. - Monitor and evaluate KPIs throughout the entire funnel, including lead generation, opportunity creation, conversion, and expansion. - Conduct market and competitive intelligence research to support strategic initiatives. - Deliver clear presentations of findings and recommendations to leadership and cross-functional teams. Qualifications: - Bachelor's degree in marketing, Business Analytics, Data Science, or a related field. - 3+ years of experience in marketing analytics, sales operations, or business intelligence (preferably in SaaS/Healthcare). - Proficient in SQL for data extraction and manipulation. - Advanced Excel skills for data modeling, pivot tables, and reporting. - Familiarity with BI and visualization tools such as Power BI, Tableau, or similar. - Knowledge of data mining, analysis tools, and CRM/marketing automation platforms (experience with HubSpot/Salesforce is a plus). - Excellent communication and presentation skills, capable of explaining technical findings to non-technical stakeholders. - Detail-oriented, organized, and adept at managing multiple projects in a fast-paced environment. (Note: The additional details about the company have been omitted as they were not present in the provided job description.),