Marketing Associate

Job Role: Marketing Associate

Company Description

Psyche Panacea is a management and consulting firm providing Results-Oriented Training across India since 2001 We have collaborated with over 350 client organizations, training over 400,000 employees in a variety of developmental programs. Our services extend beyond training to encompass large-scale, high-impact initiatives such as Managerial Development Programs, Diversity and Inclusion training, and Business Communication Skills. We pride ourselves on our global partnerships and meaningful contributions to social causes, which have earned us numerous accolades, including the Best L&D Practices Award and the CSR Enabler Award.

Role Overview

We are seeking a Marketing Associate with strong business acumen and communication skills to take the lead on B2B lead generation efforts. The role is ideal for someone who is strategic, proactive, and driven to create real business impact through targeted outreach and marketing.

Key Responsibilities

1. Lead Generation & Outreach

• Build, validate, and maintain a strong database of target clients across industries.
• Execute multi-channel outreach campaigns via email, LinkedIn, and calls.
• Create compelling messaging and pitch decks in coordination with the BD team.
• Track and nurture leads from first contact to conversion-ready status.
• Work closely with the consulting team to personalize outreach by service line.

2. Content & Campaign Management

• Develop email marketing sequences, landing page copy, and social lead magnets.
• Collaborate with the team to ensure content speaks to the pain points of HR and business leaders.

3. Digital & Social Media Marketing

• Manage LinkedIn campaigns and track engagement from decision-makers.
• Support paid ad execution (Google, LinkedIn) to generate quality leads.
• Analyze performance metrics and recommend improvements.

4. Market & Competitor Research

• Map industry trends, HR challenges, and L&D investment patterns.
• Identify white spaces where Psyche Panacea’s services can provide unique value.

5. CRM & Reporting

• Maintain CRM records and ensure timely follow-ups with prospects.
• Generate weekly reports on lead pipeline status, conversion stages, and drop-offs.

6. Branding & Communication Support

• Ensure that all outreach communication and assets align with our tone and positioning.
• Collaborate with the HR team to highlight the company’s unique value proposition and expertise in HR consulting.

7. Website Updation

• Knowledge of Word press will be an added advantage to secure the job
• Updating Trainings & Events on Website backend with plugins.

8. Event Coordination

• Support the organization and execution of events such as webinars, workshops, conferences, and networking events to promote the company’s services and build relationships.
• Assist in event promotion, including email campaigns, social media posts, and outreach to potential attendees.

Who You Are

• A communicator: You can articulate ideas clearly in writing and in conversation.
• A hustler: You’re driven by numbers, results, and conversations that convert.
• A researcher: You’re curious about what drives businesses and how we can solve their L&D challenges.
• A collaborator: You work well across teams and translate business needs into marketing actions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in B2B marketing, lead generation, or sales development (desirably in consulting, L&D, or HR services).
• Strong understanding of email marketing, LinkedIn outreach, and lead generation tools.

Skills

• Lead Generation & Outreach: Proven ability to identify, engage, and nurture leads through strategic campaigns.
• B2B Marketing: Experience targeting HR leaders, CXOs, or decision-makers in service-based industries.
• Content Creation: Strong writing skills for email marketing, LinkedIn messaging, and campaign copy.
• Digital Marketing Tools: Familiarity with Google Analytics, SEO tools (e.g., SEMrush), email campaign platforms, and AI content tools.
• Social Media Management: Ability to run and optimize organic and paid campaigns, especially on LinkedIn.
• Research & Analysis: Comfortable with competitive research, market mapping, and translating findings into actionable insights.
• Design Sense (Preferred): Basic understanding of design tools like Canva or Figma for marketing collaterals.
• WordPress Knowledge (Preferred): For website updates and blog/content publishing.
• CRM Proficiency (Preferred): Working knowledge of tools like HubSpot, Zoho, or similar platforms to manage lead funnels.

Personal Attributes

• Detail-oriented with strong organizational skills.
• Creative and proactive approach to problem-solving.
• Strong interpersonal skills and ability to collaborate across teams.
• Strong negotiation skills

This role provides a great opportunity to work in a dynamic and growth-driven industry while contributing to the success of an HR consulting firm. Working with a training and consulting organization that has 24 years of experience and a strong credentials offers several key benefits :

1. Proven Expertise and Reliability

• With two decades of consistent delivery, our frameworks are time-tested and impact-driven.
• We’ve successfully navigated shifts in market dynamics, technologies, and workplace trends, showcasing our resilience and adaptability.

2. Deep Industry Knowledge

• Our experience translates into deep insights into organizational challenges and people development needs.
• We offer tailored, actionable solutions that address real-world workplace scenarios with precision.

3. Credibility and Trust

• Recognized as pioneers in Results-Oriented Training, our award-winning work and strong client portfolio reflect our credibility.
• Long-term partnerships with leading organizations speak to the trust and dependability we’ve earned.

4. Comprehensive Service Portfolio

• From Leadership Development to Managerial Skills, D&I, and Communication Training, our offerings cover every key dimension of workplace capability building.
• This allows clients to engage one partner for a holistic, integrated learning experience.

5. Customized and Adaptive Solutions

• Our programs are never off-the-shelf. We design solutions that fit your culture, industry, and objectives.
• Our agile approach ensures relevance, whether it’s onboarding fresh talent or strengthening leadership pipelines.

6. Strong Global Partnerships

• We’ve partnered with global leaders like World Food Programme, Kotler Awards, and World Marketing Summit, bringing international best practices to our clients.
• These collaborations open doors to innovative tools, insights, and capabilities.

7. Consistency in Delivery

• Our well-established internal systems ensure smooth execution, timely delivery, and a consistently high-quality experience.
• From logistics to learning outcomes, we uphold professional excellence at every touchpoint.

8. Proven Impact and Testimonials

• Our track record includes over 400,000 employees trained and 350+ successful client engagements.
• We back our claims with measurable outcomes, client testimonials, and a portfolio of success stories.

9. Robust Analytics & Feedback Loops

• We use data-driven feedback systems to track progress, assess ROI, and continuously improve.
• Clients receive detailed reports to measure engagement, learning, and long-term behavioural change.

10. Commitment to Innovation

• While rooted in legacy, we’re future-ready. We consistently evolve our offerings by integrating new methodologies, digital tools, and emerging trends.
• Our goal is to ensure your teams are always ahead of the curve.

Career Growth Path

At Psyche Panacea, the growth trajectory for this role follows a structured path from Marketing Associate to Senior Executive, and eventually to Client Relationship Manager, with each transition offering enhanced responsibilities, performance-based salary revisions, and leadership opportunities.

• Incentives: Profit-sharing, milestone bonuses, project rewards, and client acquisition bonuses
• Perks: Company-provided laptop, mobile, travel & recharge allowance