Lead – Digital Marketing, Communications & Brand

1. POSITION VACANT: Lead – Digital Marketing, Communications & Brand, New Delhi

2. ORGANISATION BACKGROUND:

Bal Raksha Bharat (BRB)

• No child dies from preventable causes before their fifth birthday

• All children learn from a quality basic education

• Violence against children is no longer tolerated

BRB

BRB

Lead – Digital Marketing, Communications & Brand

Director – Resource Mobilisation & External Engagement

The ideal candidate will be a strong brand thinker with a proven track record of building brands, accelerating donor acquisition, and delivering integrated digital campaigns that create lasting connections with donors, CSR partners, supporters, and wider audiences.

Key Responsibilities:

(A) Digital Fundraising & Marketing:

BRB

• Plan and implement digital campaigns to acquire, engage, and retain donors

• Optimise donor acquisition, conversion, and retention using data-driven insights

• Manage performance marketing including paid media, SEO/SEM, email marketing, and analytics

• Drive organic growth through content marketing, social storytelling, and educational digital formats

• Monitor and track key metrics including online revenue growth, CPA, CTR, conversion rates, ROAS, engagement, and reach

(B) Social Media & Content Management:

BRB

• Ensure consistent, creative, and mission-aligned content across channels

• Grow and engage digital communities organically

(C) Brand & Communications:

BRB

• Oversee PR, media engagement, storytelling, donor communication, and advocacy content

• Ensure consistent application of brand guidelines in all communication materials

(D) Leadership & Collaboration:

• Lead and mentor the digital, communications, and brand team

• Work closely with fundraising, programme, and advocacy teams to ensure aligned messaging

• Manage external agencies, consultants, and vendors

(E) Strategy, Innovation & Analytics:

• Design and implement integrated communications and brand strategies supporting fundraising and programme goals

• Track, analyse, and report on campaign performance and brand metrics

• Stay updated on digital marketing trends, tools, and technologies, including influencer and creator-led marketing

(F) Influencer & Creator-Led Marketing:

Architect scalable influencer strategies across YouTube, Instagram, and emerging platforms. Build authentic creator partnerships that deliver reach, resonance, and results.

(G) Leadership & Talent Development:

Build, inspire, and retain a high-performing, cross-functional marketing team. Instil a culture of innovation, agility, and outcome orientation.

(H) Data, Tools & Experimentation:

Own the marketing tech stack and analytics ecosystem. Drive data-informed decisions, A/B testing, cohort analysis, and close collaboration with various stakeholders to refine user journeys and attribution.

Duties and responsibilities indicated above are indicative and not exhaustive.

4. QUALIFICATIONS, EXPERIENCE & COMPETENCIES:

Qualification

• Postgraduate qualification in Digital Marketing, Communications, or a related discipline

• Relevant courses and/ or certification in digital marketing, Google AdWords or equivalent from reputed institutes and/or a combination of relevant professional experiences aligned with responsibilities will be a plus.

Experience

• 8–12 years of experience in digital marketing, brand management, or communications (non-profit or fundraising experience preferred)

• Strong expertise in digital fundraising, performance marketing, and social media management

• Experience leading teams, agencies, and cross-functional stakeholders.

Skills & Competencies

• Strong storytelling, brand positioning, and campaign execution skills

• Data-driven mindset with hands-on experience using digital analytics and marketing tools

• Strong leadership, interpersonal, and project management skills.

Technical Competencies

Integrated Marketing Strategy:

Digital Tools & Platforms:

Performance Marketing Expertise:

Content Strategy & Storytelling:

Brand Management & Visual Systems:

Community & Influencer Marketing:

Creative Campaign Development:

Marketing Analytics & ROI:

Regulatory Awareness & Ethical Storytelling:

Results & Communication Orientation:

Generic Competencies

Being the Voice of Children:

Advancing Equality & Inclusion:

Building & Strengthening Partnerships:

Child Welfare:

Behaviours/ Values in Practice

Accountability:

Ambition:

Collaboration:

Creativity:

Integrity:

5. COMPENSATION OFFERED:

Compensation for the position is attractive and will be commensurate with qualifications and experience.

6. LOCATION:

7. CONTRACT DURATION:

five years

8. REFERENCE: LDMCB-BRB

9. CONTACT INFORMATION:

Team SAMS

Strategic Alliance Management Services P Ltd.

1/1B, Choudhary Hetram House, Bharat Nagar

New Friends Colony, New Delhi 110 025

Phone Nos.: 011-4081 9900; 4165 3612

10. APPLICATION PROCESS:

Eligible candidates are requested to submit their resumes along with a cover letter, by clicking on the link https://www.samsstc.com/Jobs/job-description/lead-digital-marketing-communications-brand-bal-raksha-bharat-delhi/344 by or before January 10, 2026.

Child Safeguarding & Equal Opportunity

equal opportunity employer