International Business Unit Head (Regions: FMCG Serbia | Egypt | Bangladesh | Kazak)

Role Summary - The International Business Unit Head is responsible for driving strategic growth, managing P&L, and leading operations across multiple global regions, with a focus on market expansion, financial performance, and cross-functional team leadership including global exports integration.

Key Responsibilities & Accountabilities -

Strategic Business Expansion and Market Development

• Expand the organization’s footprint in target international markets including Serbia, Egypt, Kazakhstan, and Bangladesh.

• Develop and execute multi-year strategic roadmaps for business expansion, aligned with corporate vision and regional market dynamics.

• Conduct thorough market assessments to identify trends, risks, and growth opportunities across assigned geographies.

• Lead country-entry strategies including greenfield investments, joint ventures, or strategic acquisitions.

• Forge partnerships with key local stakeholders including governments, regulatory bodies, and commercial alliances to facilitate entry and operations.

• Spearhead initiatives to localize offerings and operational models to meet cultural, legal, and consumer-specific nuances in each market

P&L Management and Financial Optimization

• Drive profitability and sustainable financial performance across regional operations.

• Own full P&L responsibility for assigned regions, ensuring revenue targets, EBITDA margins, and ROI benchmarks are consistently met or exceeded.

• Lead the budgeting and forecasting processes; ensure alignment with corporate goals and market realities.

• Optimize financial performance through cost control, resource allocation, pricing strategy, and working capital efficiency.

• Regularly analyze financial KPIs, address variances, and implement corrective measures as needed.

• Coordinate with finance teams for audit, statutory reporting, and treasury management in compliance with local laws.

Market Penetration and Growth through M&A and Distribution Channels

• Drive top-line growth by capitalizing on untapped market opportunities.

• Identify, evaluate, and execute M&A transactions to enhance strategic positioning and accelerate market access.

• Lead end-to-end M&A activities including due diligence, valuation, deal negotiation, integration planning, and post-merger integration.

• Expand sales networks through channel partnerships, agents, e-commerce, and strategic alliances tailored to each market’s distribution landscape.

• Evaluate and enter new verticals or adjacent product categories that complement the core business through organic and inorganic means. 

Regional Operations Management and Regulatory Compliance

• Oversee end-to-end operations including supply chain, logistics, sales, service, and administration in each country.

• Ensure regulatory compliance in areas such as taxation, labor, import/export laws, environmental standards, and corporate governance.

• Establish and enforce standard operating procedures (SOPs) to align local operations with global corporate policies.

• Set up regional infrastructure (plants, warehouses, offices) as needed and optimize supply chain integration to support market demands.

Market-Specific Commercial Strategy and Competitive Positioning

• Develop and implement market-specific business plans, commercial models, and go-to-market strategies.

• Analyze local competition, pricing trends, and customer behavior to shape differentiated offerings.

• Establish region-specific pricing strategies and discounting frameworks that balance competitiveness and margin goals.

• Lead brand positioning, marketing campaigns, and value propositions suited to regional sensitivities and demands.

• Align with global product and marketing teams to ensure cohesion while allowing for market adaptability

Leadership of Cross-Functional and Multicultural Teams

Recruit, train, and manage senior country heads and their functional teams across all assigned territories.

• Promote a culture of accountability, collaboration, innovation, and continuous improvement.

• Implement leadership development, succession planning, and employee engagement programs tailored to regional contexts.

• Ensure effective communication between global HQ and local units for alignment on corporate priorities and values.

• Manage matrix reporting relationships and facilitate cross-border knowledge sharing and collaboration.

Integration of Global Export Strategy and Supply Chain

• Align regional operations with the organization's global export strategy, including sourcing, logistics, and trade compliance.

• Identify synergies between export hubs and local operations to reduce lead times, logistics costs, and working capital.

• Develop export-import strategies that leverage FTAs, trade corridors, and government incentives in target regions.

• Establish shared service models for warehousing, procurement, and shipping to improve consistency and reduce redundancies.

• Collaborate with global export, supply chain, legal, and customs compliance teams to ensure smooth cross-border operations

Executive Reporting and Business Intelligence 

Deliver regular reports and dashboards to the Group CEO, Board, and other senior stakeholders covering financial, operational, and strategic metrics.

• Utilize business intelligence tools to track performance, customer behavior, competitive shifts, and macroeconomic indicators.

• Conduct quarterly business reviews with local leadership to track progress, address challenges, and realign goals.

• Provide recommendations for strategic pivots or capital reallocation based on market evolution or internal performance analytics.