Influencer Marketing Specialist

About Us

About The Role

Key Responsibilities

• Influencer Strategy: Develop and execute influencer marketing campaigns aligned with brand objectives and product launches.
• Influencer Outreach & Management: Identify, negotiate, and manage relationships with beauty influencers, content creators, and celebrity partners across Instagram, YouTube etc.
• Campaign Execution: Coordinate briefing, content guidelines, deliverables, timelines, and approvals with influencers.
• Content Amplification: Collaborate with influencers to create authentic, on-brand content and repurpose it for paid ads, social media, and e-commerce.
• Performance Tracking: Monitor and analyze influencer campaign KPIs (reach, engagement, conversions, ROI), and provide actionable insights.
• Market Research: Stay updated on beauty and influencer marketing trends, competitor activity, and emerging platforms.
• Cross-functional Collaboration: Work closely with brand, PR, digital marketing, and e-commerce teams to ensure campaign alignment.
• Budget Management: Track influencer spends, ensure cost efficiency, and maximize ROI.
  

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of experience in influencer marketing, preferably in the beauty, skincare, or lifestyle industry.
• Strong network and understanding of beauty influencers and digital creators.
• Hands-on experience with influencer platforms, social media analytics, and campaign management tools.
• Excellent communication, negotiation, and relationship-building skills.
• Creative mindset with strong storytelling and content sense.
• Data-driven approach with ability to interpret campaign performance metrics.
  

Preferred Skills

• Passion for beauty, cosmetics, and skincare.
• Experience working with D2C beauty brands or agencies.
• Familiarity with influencer contracts, compliance, and FTC guidelines.
• Ability to juggle multiple campaigns and meet deadlines.
  

Working Conditions

• Environment: Office setting
• Full-time position, Monday to Friday
  

What We Offer

• Paid parental leave as well as benefits to support you as you transition to life as a working parent
• Maternity off
• Flexible working hours’ window
• Insurance coverage for you and your family
• Adoption/Commissioning time off
• Exclusive employee discount on our products
• Learning and development opportunities
• Recognition and service awards
• Weekly wellness session
  

Our commitment to Diversity, Equity and Inclusion