Job
Description
Job Overview We are looking for a Retention Specialist to lead our efforts in reducing churn, enhancing user retention, and maximizing customer lifetime value (LTV). The ideal candidate will be a data-driven strategist with a passion for user engagement, lifecycle management, and campaign execution. Key Responsibilities 1. Strategy Development Collaborate with cross-functional teams to develop a clear and actionable strategy for user retention and lifecycle management. Define and implement frameworks for user segmentation and personalized engagement. 2. Creative and Messaging Partner with the creative team to conceptualize and design compelling messaging, content, and creatives for engagement and revenue-boosting campaigns. Craft personalized communication strategies tailored to different user cohorts. 3. Lifecycle Management Analyze and map user lifecycle stages to identify gaps and opportunities for improvement. Own key lifecycle metrics such as Activation, Retention, Revenue, and Referrals by implementing tailored strategies to enhance user engagement. 4. Campaign Execution Plan, set up, and execute lifecycle campaigns, including landing pages, email outreach, and in-app messaging. Experiment with A/B testing to optimize campaigns for maximum impact. 5. Monitoring and Optimization Monitor campaign performance daily, leveraging insights to refine strategies and improve outcomes. Embrace a win-an-inch-every-day mindset to drive incremental improvements. 6. Data-Driven Decision Making Regularly analyze campaign and lifecycle data to identify actionable next steps. Build dashboards and reports to effectively track retention, churn, and LTV metrics. 7. Scaling Strategies Design systems and processes to scale lifecycle management efforts across larger user bases. Innovate and implement automation tools to improve efficiency and scalability. Qualifications & Skills Experience: 2-5 years of relevant experience in retention, lifecycle management, or a related role in the B2C industry. Technical Expertise: Hands-on experience with retention and engagement platforms like MoEngage or similar tools, including building automation journeys, segmentation, and personalization. Familiarity with tools for email marketing, lifecycle automation, and analytics platforms. Data Proficiency: Strong analytical skills with a comprehensive understanding of retention cycles, metrics, and ROI. Proven ability to make data-driven decisions that directly impact retention and lifecycle outcomes. Proven Track Record: Demonstrated ability to deliver projects that successfully drove ROI and improved user retention. Communication Skills: Excellent written and verbal communication skills in English, with the ability to articulate thoughts effectively. Strong interpersonal skills for collaborating with cross-functional teams and stakeholders. Creative Collaboration: Experience working with design and content teams to create engaging campaigns. Execution-Oriented: Hands-on experience in campaign management, including email marketing, in-app messaging, and landing page creation. Desired Attributes: A proactive, results-oriented mindset focused on achieving measurable outcomes. Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
