Influencer Marketing Specialist

About Us

Barcode Entertainment

Role Overview

Influencer Marketing Specialist

You will be responsible for campaign planning, influencer management, execution oversight, and client servicing — ensuring every campaign is delivered with precision, impact, and measurable ROI.

Key Responsibilities

Campaign Strategy & Planning

• Design campaign strategies that align with brand objectives, KPIs, and audience insights.
• Create and manage structured campaign workflows, timelines, and briefing documents.

Influencer Sourcing & Management

• Source, vet, and onboard nano, micro, and macro influencers at scale.
• Manage large influencer rosters, ensuring quality, brand fit, and cost efficiency.
• Negotiate deliverables, contracts, and budgets to maximize ROI.

Campaign Execution

• Drive end-to-end execution for bulk campaigns across multiple categories and platforms.
• Brief influencers, align content to brand tone/creative vision, and oversee approvals.
• Ensure seamless scheduling, timely content delivery, and compliance with campaign guidelines.

Client & Stakeholder Communication

• Act as

  primary client POC

  throughout the campaign lifecycle.
• Present strategies, campaign updates, and reports to clients, addressing queries and feedback promptly.
• Collaborate closely with internal teams (strategy, design, paid media, etc.) to deliver integrated solutions.

Reporting & Optimization

• Track campaign metrics (reach, engagement, conversions, ROI) using analytics tools.
• Prepare detailed post-campaign reports with insights, learnings, and recommendations.
• Monitor industry trends, competitor activities, and influencer performance benchmarks.

Required Skills & Qualifications

• 2–3 years of agency-side experience

  in influencer marketing, with proven end-to-end campaign execution.
• Demonstrated success in handling

  bulk influencer activations

  for multiple brands simultaneously.
• Strong experience as a

  client-facing POC

  , with excellent relationship management skills.
• In-depth knowledge of influencer tiers (nano to celebrity) and content/engagement trends across platforms (Instagram, YouTube, etc.).
• Exceptional negotiation, communication, and multitasking skills.
• Highly organized, detail-oriented, and able to thrive in a fast-paced, deadline-driven environment.