Role Overview The Group Account Head at Barcode serves as a strategic leader responsible for overseeing multiple influencer marketing projects across diverse brand verticals. This senior role combines client leadership, team mentorship, and operational oversight to ensure impactful campaign delivery, strong client relationships, and profitability. The Group Account Head acts as a key liaison between internal teams and high-value clients, ensuring strategic alignment with Barcode's business objectives. Key Responsibilities 1. Strategic Leadership Define the strategic roadmap for influencer-led campaigns. Align project objectives with client goals and Barcode’s broader vision. Drive innovation through campaign strategies, platforms, and influencer collaborations. 2. Project Oversight Supervise the execution of multiple concurrent campaigns ensuring on-time and quality delivery. Manage campaign budgets and resource allocation across teams. Troubleshoot escalated challenges swiftly to safeguard outcomes. 3. Client Relationship Management Serve as the senior point of contact for premium clients. Lead presentations, campaign reviews, and strategic discussions. Cultivate long-term relationships and identify upscaling opportunities. 4. Team Management Mentor and lead a team of Account Managers and Executives. Facilitate performance evaluations, growth planning, and skill development. Ensure optimal team productivity through collaboration and feedback. 5. Financial Management Own the P&L for assigned brand clusters. Drive profitability and cost optimization across campaigns. Ensure financial forecasts, billing cycles, and revenue reporting are tracked effectively. 6. Operational Efficiency Optimize delivery processes through automation, workflow improvements, and SOP enforcement. Champion the use of project management tools to ensure visibility and accountability. 7. Market & Industry Engagement Stay abreast of influencer and content trends across platforms like Instagram, YouTube, and emerging digital spaces. Represent Barcode at industry events and forums to elevate brand presence. 8. Business Development Collaborate with the sales team to support pitches for new businesses. Expand services offered to current clients and identify cross-sell opportunities. Key Performance Indicators (KPIs) Project Delivery: Timeliness, budget adherence, and campaign quality. Client Metrics: Retention rate, satisfaction scores (e.g., NPS), upsell ratio. Financial Performance: Revenue growth, margin targets, cost efficiency. Team Development: Engagement scores, attrition rate, promotion readiness. Operational Improvement: Process enhancements, tool adoption. Innovation: Implementation of new influencer strategies and tech. Business Impact: Number of successful pitches won, brand portfolio expansion. Preferred Experience & Skills 7+ years of experience in account management, preferably in digital or influencer marketing. Strong leadership and team management background. Proven track record of managing large-scale client relationships. Deep understanding of social media platforms, influencer trends, and digital content formats. Excellent communication, presentation, and organizational skills. Show more Show less

Role Overview The Brand Partnerships Manager plays a critical role in driving revenue through aggressive acquisition of new brand clients and forging strategic content and influencer marketing collaborations. This role is heavily BD-focused, involving pitching, closing, and growing brand relationships across sectors. The ideal candidate is a hustler, with a strong grasp of digital content, brand objectives, and the influencer marketing ecosystem. Key Responsibilities 1. New Business Development Identify, prospect, and build a pipeline of brand partners across categories like FMCG, tech, lifestyle, fashion, beauty, and BFSI. Own the complete sales lifecycle — from outreach and pitching to closing and onboarding clients. Craft bespoke influencer marketing and content-led solutions aligned with brand goals. Lead negotiations and close partnership deals with clear revenue outcomes. 2. Client Strategy & Solutions Work with cross-functional teams to conceptualize impactful influencer/content marketing campaigns. Collaborate on campaign structure, pricing, and influencer selection to present winning proposals. Stay updated on digital and influencer trends to recommend innovative solutions to brands. 3. Revenue Ownership Meet or exceed monthly and quarterly revenue targets. Drive account-level revenue through upselling, renewals, and expanding brand mandates. Maintain accurate tracking of leads, deal stages, and revenue forecasts via internal systems. 4. Relationship Management Build long-term relationships with marketing decision-makers and media agency partners. Represent Barcode at industry events, brand roundtables, and marketing forums. Work closely with account management to ensure seamless handover and campaign delivery. 5. Market Intelligence Stay on top of competitor activity, brand campaigns, and influencer performance benchmarks. Identify content gaps and category trends to proactively pitch relevant formats. Key Performance Indicators (KPIs) Number of new brand accounts opened monthly Revenue generated from new and existing clients Pitch-to-close ratio Client retention and repeat business Number of strategic partnerships signed Number of upsell/cross-sell proposals executed Candidate Profile Experience: 3–5 years in business development or sales roles, preferably in influencer marketing, digital media, or branded content agencies. Skills & Attributes: Strong network in the marketing and brand community Excellent pitching and negotiation skills Deep understanding of the creator economy and influencer-led campaigns Proven ability to meet sales targets in a fast-paced environment High energy, self-driven, and a “hunter” mentality Proficient in preparing decks, business proposals, and partnership documents Show more Show less

About Us: Barcode Entertainment is one of India's leading influencer marketing agencies. We specialize in connecting brands with influencers to create impactful and engaging campaigns. Our work spans content creation, campaign management, and innovative strategies tailored to meet brand goals. Role Summary: We are seeking a dynamic and enthusiastic Influencer Marketing Trainee to join our team. This role offers hands-on experience in the fast-growing world of influencer marketing, working on high-profile campaigns and learning from the best in the industry. Key Responsibilities: Campaign Support: Assist in planning, coordinating, and executing influencer marketing campaigns across various platforms. Influencer Research: Identify and shortlist influencers based on brand requirements and campaign objectives. Relationship Building: Communicate with influencers and their representatives to coordinate campaign deliverables and timelines. Content Curation: Review and ensure content meets client guidelines before publication. Reporting: Track and analyze campaign performance, creating detailed post-campaign reports. Market Trends: Stay updated on industry trends, emerging platforms, and influencer marketing strategies. Collaboration: Work closely with the content, sales, and creative teams to align influencer strategies with brand goals. Requirements: Education: Recently completed a degree in Marketing, Communications, or a related field. Passion for Social Media: Strong interest in social media platforms, trends, and influencer culture. Communication Skills: Excellent written and verbal communication skills in English. Attention to Detail: Ability to manage multiple tasks and maintain accuracy. Proactive Attitude: Eager to learn, take initiative, and adapt in a fast-paced environment. Tech Savvy: Familiarity with platforms like Instagram, YouTube, etc. Analytical Skills: Basic knowledge of social media analytics tools is a plus. What We Offer: Hands-on experience with real-world campaigns. Mentorship from industry experts. Opportunity to work with top brands and influencers. A vibrant and collaborative work environment. Show more Show less

Company Description Barcode Entertainment, now a part of YKONE, has been at the forefront of the Indian influencer landscape for the past 5 years. We have collaborated with top-tier brands and influencers to deliver exceptional results through forward-thinking strategies and insightful market analysis. Leveraging YKONE’s resources, cross-cultural data, and advanced technology, we are expanding our global reach and redefining the influencer space internationally. Visit us at www.barcodeent.com to learn more. Role Description This is a full-time, on-site role for a PR Intern located in the Mohali district. The internship will last for a duration of 3 months. The intern will be responsible for assisting in the execution of public relations activities. Daily tasks will also include monitoring social media trends. If found suitable at the end of the internship, the candidate may receive a full-time offer letter. Qualifications Bachelor’s degree (pursuing or completed) in Marketing, Mass Communication, PR, or a related field Strong written and verbal communication skills Familiarity with social media platforms (Instagram, YouTube, LinkedIn, etc.) Ability to research, organize data, and manage outreach A team player with good time management and multitasking abilities Show more Show less

About Us: Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. The company is committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights. Role Overview: The Influencer Marketing Associate will be responsible for sourcing, engaging, and managing influencers to support our marketing campaigns. You will identify influencers who align with campaign briefs, negotiate contracts, and oversee the execution of campaigns Key Responsibilities: Influencer Scouting & Research: Identify and recruit influencers across various platforms (Instagram, YouTube, etc.) based on campaign needs and brand objectives. Research and assess influencers’ audience demographics, engagement rates, and content quality to ensure the right fit for campaigns. Maintain an up-to-date database of potential influencer partners. Campaign Execution & Management: Support the creation of influencer marketing briefs and guide influencers on campaign objectives, messaging, and creative direction. Oversee day-to-day management of influencer partnerships, ensuring timely content delivery and campaign execution. Track influencer performance, monitor content, and ensure adherence to timelines and contractual obligations. Negotiation & Relationship Building: Negotiate terms, deliverables, and pricing with influencers, ensuring mutually beneficial agreements. Build and maintain strong relationships with influencers and agencies to secure long-term partnerships. Campaign Reporting & Analysis: Collect data on campaign performance (e.g., engagement, reach, sales) and provide regular reports to the marketing team. Analyze results to optimize future influencer marketing strategies and initiatives. Cross-Functional Collaboration: Work closely with the creative, product, and social media teams to ensure consistency and alignment with broader marketing goals. Stay up to date on the latest trends in influencer marketing and contribute new ideas to enhance campaigns. Experience: 1+ year of experience in influencer marketing. Experience with influencer identification, negotiation, and campaign management. Agency experience is preferred. Skills: Strong communication and negotiation skills. Detail-oriented with excellent organizational and project management abilities. Proficient in social media platforms (Instagram, , YouTube, etc.) and basic social media analytics tools. Knowledge of influencer marketing trends and best practices.

About Us Barcode Entertainment , is a leading influencer marketing agency based in Mumbai. Known for delivering high-impact campaigns for premium brands, Barcode merges creativity with data to drive results. Now expanding globally, we are shaping the future of influencer marketing with strategic insight, innovation, and a deep understanding of digital culture. Role Overview As an Influencer Marketing Specialist , you will lead influencer campaign planning and execution, manage client relationships, and act as a strategic partner in aligning influencer activations with brand goals. You’ll own influencer sourcing, negotiation, briefing, and performance tracking — ensuring campaigns deliver measurable impact and strong brand alignment. Key Responsibilities Campaign Strategy & Planning Develop influencer strategies that align with brand objectives, target audience, and campaign KPIs. Create detailed campaign plans, timelines, and briefing documents for internal and external stakeholders. Influencer Sourcing & Management Identify and onboard relevant nano, micro, and macro influencers across platforms (Instagram, YouTube, etc.). Vet influencers based on content quality, engagement, audience demographics, and brand fit. Negotiate contracts, deliverables, and budgets while ensuring value and performance. Campaign Execution Brief influencers and guide content creation to ensure adherence to brand tone and creative vision. Oversee content approvals, scheduling, and ensure timely execution of deliverables. Maintain regular communication with influencers to manage timelines and expectations. Client & Stakeholder Communication Act as a key point of contact for clients and internal teams on all influencer-related matters. Present campaign plans and performance updates, addressing feedback proactively. Reporting & Optimization Track campaign metrics (reach, engagement, clicks, conversions, etc.) using analytics tools. Compile detailed post-campaign reports with insights and recommendations for improvement. Analyze trends and competitor activity to inform future strategies. Required Skills & Qualifications 2–4 years of experience in influencer marketing, preferably within an agency environment. Proven track record in executing influencer campaigns across multiple platforms. Strong understanding of influencer tiers (nano to celebrity) and content trends. Excellent communication, negotiation, and relationship-building skills. Highly organized, detail-oriented, and able to manage multiple projects simultaneously.

About Us: Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. The company is committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights. Role Overview: The Influencer Marketing Associate will be responsible for sourcing, engaging, and managing influencers to support our marketing campaigns. You will identify influencers who align with campaign briefs, negotiate contracts, and oversee the execution of campaigns Key Responsibilities: Influencer Scouting & Research: Identify and recruit influencers across various platforms (Instagram, YouTube, etc.) based on campaign needs and brand objectives. Research and assess influencers’ audience demographics, engagement rates, and content quality to ensure the right fit for campaigns. Maintain an up-to-date database of potential influencer partners. Campaign Execution & Management: Support the creation of influencer marketing briefs and guide influencers on campaign objectives, messaging, and creative direction. Oversee day-to-day management of influencer partnerships, ensuring timely content delivery and campaign execution. Track influencer performance, monitor content, and ensure adherence to timelines and contractual obligations. Negotiation & Relationship Building: Negotiate terms, deliverables, and pricing with influencers, ensuring mutually beneficial agreements. Build and maintain strong relationships with influencers and agencies to secure long-term partnerships. Campaign Reporting & Analysis: Collect data on campaign performance (e.g., engagement, reach, sales) and provide regular reports to the marketing team. Analyze results to optimize future influencer marketing strategies and initiatives. Cross-Functional Collaboration: Work closely with the creative, product, and social media teams to ensure consistency and alignment with broader marketing goals. Stay up to date on the latest trends in influencer marketing and contribute new ideas to enhance campaigns. Experience: 1+ year of experience in influencer marketing. Experience with influencer identification, negotiation, and campaign management. Agency experience is preferred. Skills: Strong communication and negotiation skills. Detail-oriented with excellent organizational and project management abilities. Proficient in social media platforms (Instagram, , YouTube, etc.) and basic social media analytics tools. Knowledge of influencer marketing trends and best practices.

About Us: Barcode Entertainment: Strategic Brand Solution s, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. The company is committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights. Job Summary As a Category Lead, you will be responsible for managing end-to-end influencer marketing campaigns, from conceptualization to final delivery. Acting as the primary brand point of contact , you will liaise between internal teams and the client, ensuring all campaign deliverables are aligned with expectations, timelines, and budgets. Your focus will be on strategic planning, execution oversight, and maintaining a strong client relationship throughout the campaign lifecycle. Key Responsibilities Campaign Planning and Strategy Develop comprehensive project plans based on client objectives and brand goals. Collaborate with internal teams (strategy, creative, influencer relations, and content production) to design campaign strategies tailored to client needs. Brand POC & Internal Coordination Act as the main point of contact for the brand/client, ensuring clear communication and alignment throughout the campaign. Coordinate with cross-functional internal teams to ensure timely execution and delivery of all campaign elements. Bridge any gaps between client expectations and internal execution, resolving issues proactively. Client Management Build and maintain strong client relationships through regular communication and updates. Conduct weekly or milestone-based check-ins with clients to report progress, gather feedback, and align on next steps. Influencer Collaboration Support the influencer selection and onboarding process in collaboration with the influencer relations team. Coordinate the approval of influencer content with the brand to ensure alignment with campaign goals and brand guidelines. Execution and Oversight Oversee the timeline and deployment of campaign deliverables across social media and digital platforms. Ensure all content adheres to brand standards and is submitted for client approval before publishing. Budget Management Work closely with finance and strategy teams to monitor campaign budgets. Ensure optimal resource allocation and track expenses, delivering budget reports post-campaign. Performance Tracking and Reporting Collaborate with analytics teams to track KPIs and campaign performance metrics. Prepare detailed campaign reports and insights, including recommendations for future campaigns. Industry Trends Stay updated on influencer marketing trends, tools, platforms, and best practices. Suggest new formats, platforms, or influencer strategies to enhance campaign effectiveness. Experience: 4–6 years of experience in influencer marketing, digital marketing, or project management. Prior experience managing client relationships and coordinating across internal teams. Strong understanding of influencer ecosystems and branded content execution.

Key Responsibilities: Front Desk Management Greet and assist visitors, clients, and talent in a warm and professional manner Manage incoming calls, route to appropriate departments, and take messages as needed Handle visitor logs, appointment schedules, and meeting room bookings Office Coordination Coordinate with admin team to ensure office supplies, stationery, and pantry items are replenished regularly Maintain cleanliness and order at the reception and waiting areas Support logistics for events, shoots, and in-office meetings (snacks, water, name tags, etc.) Internal Communication Support Send out daily meeting schedules, visitor alerts, and staff updates Assist HR in onboarding coordination (welcoming new joiners, issuing IDs, etc.) Support scheduling and calendar alignment for common spaces (conference rooms, etc.) Vendor & Courier Handling Manage incoming and outgoing courier/mail services Coordinate with external vendors for delivery, housekeeping, and office maintenance needs Basic Admin Support Maintain petty cash and expense logs for front desk operations Update internal directories and support in documentation or filing work when required Key Skills & Qualities: Excellent communication (English & Hindi), both verbal and written Strong interpersonal and customer service skills Presentable, professional, and approachable demeanor Highly organized, punctual, and reliable Tech-savvy: familiar with Google Workspace (Gmail, Calendar, Sheets) 📋 Qualifications: Graduate (any stream) 1–3 years of experience in a receptionist or front desk/admin role preferred Experience in media/creative/agency environment is a plus 🌟 Personality Fit: Polite but assertive Enthusiastic and helpful Able to multitask in a creative, fast-paced environment

About Us: Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. The company is committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights. Role Overview: The Influencer Marketing Associate will be responsible for sourcing, engaging, and managing influencers to support our marketing campaigns. You will identify influencers who align with campaign briefs, negotiate contracts, and oversee the execution of campaigns Key Responsibilities: Influencer Scouting & Research: Identify and recruit influencers across various platforms (Instagram, YouTube, etc.) based on campaign needs and brand objectives. Research and assess influencers’ audience demographics, engagement rates, and content quality to ensure the right fit for campaigns. Maintain an up-to-date database of potential influencer partners. Campaign Execution & Management: Support the creation of influencer marketing briefs and guide influencers on campaign objectives, messaging, and creative direction. Oversee day-to-day management of influencer partnerships, ensuring timely content delivery and campaign execution. Track influencer performance, monitor content, and ensure adherence to timelines and contractual obligations. Negotiation & Relationship Building: Negotiate terms, deliverables, and pricing with influencers, ensuring mutually beneficial agreements. Build and maintain strong relationships with influencers and agencies to secure long-term partnerships. Campaign Reporting & Analysis: Collect data on campaign performance (e.g., engagement, reach, sales) and provide regular reports to the marketing team. Analyze results to optimize future influencer marketing strategies and initiatives. Cross-Functional Collaboration: Work closely with the creative, product, and social media teams to ensure consistency and alignment with broader marketing goals. Stay up to date on the latest trends in influencer marketing and contribute new ideas to enhance campaigns. Experience: 1+ year of experience in influencer marketing. Experience with influencer identification, negotiation, and campaign management. Agency experience is preferred. Skills: Strong communication and negotiation skills. Detail-oriented with excellent organizational and project management abilities. Proficient in social media platforms (Instagram, , YouTube, etc.) and basic social media analytics tools. Knowledge of influencer marketing trends and best practices.

Role Overview The Brand Partnerships Manager plays a critical role in driving revenue through aggressive acquisition of new brand clients and forging strategic content and influencer marketing collaborations. This role is heavily BD-focused, involving pitching, closing, and growing brand relationships across sectors. The ideal candidate is a hustler, with a strong grasp of digital content, brand objectives, and the influencer marketing ecosystem. Key Responsibilities 1. New Business Development Identify, prospect, and build a pipeline of brand partners across categories like FMCG, tech, lifestyle, fashion, beauty, and BFSI. Own the complete sales lifecycle — from outreach and pitching to closing and onboarding clients. Craft bespoke influencer marketing and content-led solutions aligned with brand goals. Lead negotiations and close partnership deals with clear revenue outcomes. 2. Client Strategy & Solutions Work with cross-functional teams to conceptualize impactful influencer/content marketing campaigns. Collaborate on campaign structure, pricing, and influencer selection to present winning proposals. Stay updated on digital and influencer trends to recommend innovative solutions to brands. 3. Revenue Ownership Meet or exceed monthly and quarterly revenue targets. Drive account-level revenue through upselling, renewals, and expanding brand mandates. Maintain accurate tracking of leads, deal stages, and revenue forecasts via internal systems. 4. Relationship Management Build long-term relationships with marketing decision-makers and media agency partners. Represent Barcode at industry events, brand roundtables, and marketing forums. Work closely with account management to ensure seamless handover and campaign delivery. 5. Market Intelligence Stay on top of competitor activity, brand campaigns, and influencer performance benchmarks. Identify content gaps and category trends to proactively pitch relevant formats. Key Performance Indicators (KPIs) Number of new brand accounts opened monthly Revenue generated from new and existing clients Pitch-to-close ratio Client retention and repeat business Number of strategic partnerships signed Number of upsell/cross-sell proposals executed Candidate Profile Experience: 3–5 years in business development or sales roles, preferably in influencer marketing, digital media, or branded content agencies. Skills & Attributes: Strong network in the marketing and brand community Excellent pitching and negotiation skills Deep understanding of the creator economy and influencer-led campaigns Proven ability to meet sales targets in a fast-paced environment High energy, self-driven, and a “hunter” mentality Proficient in preparing decks, business proposals, and partnership documents

About the Role: We're looking for a strategic and hands-on Social Media Content Manager with 1–3 years of experience in the skincare or beauty space . This person will lead our content execution across Instagram, YouTube , and our website , with a strong understanding of SEO and social media marketing (SMM) . They must be fluent in using the backend of Meta (Meta Business Suite) and comfortable managing content performance, reporting metrics, and upholding brand consistency. Key Responsibilities: Plan, schedule, and publish content across Instagram and YouTube in alignment with brand tone and campaign goals. Manage Meta Business Suite: content scheduling, performance insights, and audience optimization. Upload and optimize videos on YouTube with attention to SEO, tags, thumbnails, and engagement strategies. Track and report weekly/monthly KPIs: growth, engagement, traffic, and conversion metrics. Collaborate with creative, brand, and marketing teams to maintain cohesive messaging. Execute SMM campaigns focused on brand awareness, community engagement, and lead generation. Write and optimize content for the website (blogs, product pages, landing pages) with a focus on SEO best practices . Stay up to date with beauty and skincare trends to guide content development. Manage expectations across departments and provide clear timelines, reports, and strategic input. Requirements: 1–3 years experience in social media/content management, preferably in skincare or beauty. Proficient in Meta Business Suite (backend tools, reporting, scheduling). Working knowledge of SEO , keyword research, and web content optimization. Skilled in YouTube content management and video SEO. Strong understanding of SMM tactics, especially organic and paid social growth. Exceptional attention to detail and ability to maintain a consistent visual and written brand identity. Comfortable interpreting analytics and turning them into actionable insights. Excellent time management, communication, and organization skills. Bonus If You Have: Experience with basic design tools (Canva, Adobe Express). Exposure to influencer collaborations or beauty campaign rollouts. Familiarity with website CMS platforms like Shopify, WordPress, or Webflow.

Role Overview The Group Account Head at Barcode serves as a strategic leader responsible for overseeing multiple influencer marketing projects across diverse brand verticals. This senior role combines client leadership, team mentorship, and operational oversight to ensure impactful campaign delivery, strong client relationships, and profitability. The Group Account Head acts as a key liaison between internal teams and high-value clients, ensuring strategic alignment with Barcode's business objectives. Key Responsibilities 1. Strategic Leadership Define the strategic roadmap for influencer-led campaigns. Align project objectives with client goals and Barcode’s broader vision. Drive innovation through campaign strategies, platforms, and influencer collaborations. 2. Project Oversight Supervise the execution of multiple concurrent campaigns ensuring on-time and quality delivery. Manage campaign budgets and resource allocation across teams. Troubleshoot escalated challenges swiftly to safeguard outcomes. 3. Client Relationship Management Serve as the senior point of contact for premium clients. Lead presentations, campaign reviews, and strategic discussions. Cultivate long-term relationships and identify upscaling opportunities. 4. Team Management Mentor and lead a team of Account Managers and Executives. Facilitate performance evaluations, growth planning, and skill development. Ensure optimal team productivity through collaboration and feedback. 5. Financial Management Own the P&L for assigned brand clusters. Drive profitability and cost optimization across campaigns. Ensure financial forecasts, billing cycles, and revenue reporting are tracked effectively. 6. Operational Efficiency Optimize delivery processes through automation, workflow improvements, and SOP enforcement. Champion the use of project management tools to ensure visibility and accountability. 7. Market & Industry Engagement Stay abreast of influencer and content trends across platforms like Instagram, YouTube, and emerging digital spaces. Represent Barcode at industry events and forums to elevate brand presence. 8. Business Development Collaborate with the sales team to support pitches for new businesses. Expand services offered to current clients and identify cross-sell opportunities. Key Performance Indicators (KPIs) Project Delivery: Timeliness, budget adherence, and campaign quality. Client Metrics: Retention rate, satisfaction scores (e.g., NPS), upsell ratio. Financial Performance: Revenue growth, margin targets, cost efficiency. Team Development: Engagement scores, attrition rate, promotion readiness. Operational Improvement: Process enhancements, tool adoption. Innovation: Implementation of new influencer strategies and tech. Business Impact: Number of successful pitches won, brand portfolio expansion. Preferred Experience & Skills 7+ years of experience in account management, preferably in digital or influencer marketing. Strong leadership and team management background. Proven track record of managing large-scale client relationships. Deep understanding of social media platforms, influencer trends, and digital content formats. Excellent communication, presentation, and organizational skills.

🎯 Role Overview: We are looking for an Influencer Marketing Associate to lead our nano and micro influencer campaigns . You’ll be responsible for scouting rising content creators, managing collaborations end-to-end, and driving authentic engagement through community-first strategies. Your work will directly contribute to building credible brand love and grassroots awareness for our campaigns. 🔍 Key Responsibilities: Influencer Scouting & Research: Identify and recruit nano (1K–10K) and micro (10K–100K) influencers across platforms like Instagram, YouTube Shorts, and emerging channels. Evaluate influencers based on engagement, content quality, audience authenticity, and niche alignment . Build and maintain a curated database of vetted creators relevant to different campaign categories. Campaign Execution & Management: Assist in crafting influencer briefs tailored to nano/micro creators, with clear deliverables and tone of voice. Coordinate communication, ensure timely content delivery , and track all posts/stories for live campaigns. Handle troubleshooting, revisions, and creator follow-ups to ensure campaign consistency. Negotiation & Relationship Building: Manage contracts, negotiate deliverables and rates within budget constraints, and ensure value-driven partnerships. Foster strong, long-term relationships with high-performing nano and micro creators. Campaign Reporting & Analysis: Monitor content quality and campaign performance across metrics like views, engagement rate, saves, shares , and UGC potential . Compile post-campaign performance reports and use learnings to refine strategy for future campaigns. Cross-Functional Collaboration: Work with the creative, social, and content teams to ensure influencer output is aligned with brand and campaign messaging. Share platform and creator trends to inspire creative ideation and upcoming briefs. 💼 Experience & Qualifications: 1+ year experience in influencer marketing, with hands-on exposure to nano and micro influencer campaigns .

About the Role: We are seeking a detail-oriented and media-savvy Media Research Intern with strong proficiency in Punjabi and a keen interest in digital trends across platforms. This role involves monitoring, analyzing, and categorizing content from various media sources, with a focus on sentiment analysis and regional relevance. Key Responsibilities: Monitor and track content across digital platforms including Instagram, YouTube, Twitter, and Facebook Perform sentiment analysis (positive, negative, neutral) on media content, particularly from Punjab Organize and analyze media data using MS Excel or Google Sheets Assist in creating reports and presentations based on research findings Stay updated with current events and media trends in Punjab Support the editorial and research teams with ad-hoc analysis and data collection Requirements: Proficiency in reading and writing Punjabi (mandatory) Basic working knowledge of MS Excel or Google Sheets Familiarity with key social media platforms and their content dynamics Background in journalism, communications, or media studies preferred Strong understanding of regional context, public sentiment, and cultural trends in Punjab Detail-oriented, with excellent analytical and organizational skills Preferred Qualifications: Prior internship or freelance experience in media or content research Experience with media monitoring or sentiment analysis tools (optional)

About Us: Barcode Entertainment is one of India's leading influencer marketing agencies. We specialize in connecting brands with influencers to create impactful and engaging campaigns. Our work spans content creation, campaign management, and innovative strategies tailored to meet brand goals. Role Summary: We are seeking a dynamic and enthusiastic Influencer Marketing Trainee to join our team. This role offers hands-on experience in the fast-growing world of influencer marketing, working on high-profile campaigns and learning from the best in the industry. Key Responsibilities: Campaign Support: Assist in planning, coordinating, and executing influencer marketing campaigns across various platforms. Influencer Research: Identify and shortlist influencers based on brand requirements and campaign objectives. Relationship Building: Communicate with influencers and their representatives to coordinate campaign deliverables and timelines. Content Curation: Review and ensure content meets client guidelines before publication. Reporting: Track and analyze campaign performance, creating detailed post-campaign reports. Market Trends: Stay updated on industry trends, emerging platforms, and influencer marketing strategies. Collaboration: Work closely with the content, sales, and creative teams to align influencer strategies with brand goals. Requirements: Education: Recently completed a degree in Marketing, Communications, or a related field. Passion for Social Media: Strong interest in social media platforms, trends, and influencer culture. Communication Skills: Excellent written and verbal communication skills in English. Attention to Detail: Ability to manage multiple tasks and maintain accuracy. Proactive Attitude: Eager to learn, take initiative, and adapt in a fast-paced environment. Tech Savvy: Familiarity with platforms like Instagram, YouTube, etc. Analytical Skills: Basic knowledge of social media analytics tools is a plus. What We Offer: Hands-on experience with real-world campaigns. Mentorship from industry experts. Opportunity to work with top brands and influencers. A vibrant and collaborative work environment.

Role Overview: As an Account Strategist , you will lead strategic planning and client engagement across key brand accounts. Beyond managing campaigns, your core responsibility will be to deeply understand client objectives, uncover business opportunities, and translate them into actionable marketing strategies—leveraging influencer marketing, branded content, and platform trends as vehicles to achieve brand goals. You will partner with internal teams to ensure seamless delivery while continuously unlocking new growth areas for each account. Key Responsibilities: Account Strategy & Planning Lead account planning by proactively identifying opportunities for brand growth across campaigns, content, and collaborations. Build and maintain strategic account roadmaps based on business objectives, consumer insights, market trends, and competitor activity. Create tailored proposals, POVs, and strategic documents to pitch new ideas or initiatives to clients. Client Partnership & Servicing Serve as the client partner—managing communication, setting expectations, and building long-term trust. Anticipate client needs and proactively recommend solutions, not just respond to briefs. Drive clarity and alignment across all interactions—internal and external. Campaign Strategy & Oversight Translate brand briefs into high-impact influencer or content strategies. Collaborate with the influencer, creative, and execution teams to ensure alignment with the overall brand narrative and campaign goals. Guide creators/content direction to ensure alignment with strategic intent. Performance & Business Impact Track campaign performance with a focus on business KPIs (reach, engagement, conversions, perception shifts, etc.). Deliver post-campaign reports with clear insights, learnings, and next-step recommendations. Use performance trends to iterate and evolve ongoing account strategies. Market & Platform Intelligence Stay ahead of platform algorithm changes, creator economy trends, and cultural shifts. Understand Sentimental Analysis Apply insights (including geo-political or socio-cultural) to brand storytelling and audience engagement. Leverage social listening and sentiment analysis tools to decode consumer conversations, identify potential risks or opportunities, and guide communication strategy. Requirements: 2–5 years of experience in strategic planning, influencer marketing, and client servicing—ideally at a marketing agency or D2C brand. Demonstrated ability to plan across the marketing funnel—brand awareness to conversion. Strong strategic thinking with a bias toward action. Excellent communication, presentation, and relationship management skills. A keen understanding of how social media, influencer culture, and content formats impact consumer behavior. Proficiency in Google Workspace, Excel, and basic campaign management tools. Proven ability to manage live campaigns, client communications, performance tracking, and new business planning—without compromising on quality, timelines, or strategic clarity Preferred Qualifications: Experience in account planning or brand strategy functions. Familiarity with influencer marketing tools (CreatorIQ, Aspire, Upfluence, etc.) and social listening tools (Meltwater, Brandwatch). Ability to write strong creative briefs and evaluate content with a critical, brand-first lens.

We are looking for a Business Lead who can take ownership of the talent management vertical with a strategic, entrepreneurial mindset . This role combines business development, creator and brand relationship management, campaign oversight, and team leadership. Role Overview The Business Lead will be responsible for end-to-end growth and management of the talent vertical. This includes revenue ownership, P&L forecasting, creator onboarding, brand relationship development, campaign strategy oversight, and internal team leadership. The ideal candidate brings a mix of strategic thinking, operational discipline, and strong people management capabilities. Key Responsibilities P&L Management and Forecasting Own the business vertical’s revenue and profitability Track and manage monthly and quarterly revenue forecasts Drive growth through strategic planning and data-backed decisions Business Development and Growth Strategy Identify and lead new revenue opportunities across brands, agencies, and categories Develop and pitch campaign strategies for exclusive creators and brand partners Build long-term relationships that convert into recurring business Creator Onboarding and Relationship Management Oversee onboarding of creators, especially those on exclusive or strategic models Collaborate with talent managers to align creator monetization goals with brand opportunities Act as a growth advisor for creators within the ecosystem Brand and Agency Partnership Management Serve as the lead point of contact for key brand and agency relationships Lead campaign negotiations, commercials, and multi-brand deal closures Ensure high client retention through consistent delivery and relationship building Strategy and Campaign Oversight Review pricing models, pitch decks, and campaign strategies Oversee key campaigns to ensure brand alignment, content quality, and ROI delivery Work closely with internal teams to elevate campaign performance Finance, Payments, and Internal Operations Coordinate with internal accounts team for invoice tracking, PO management, and payment reconciliation Ensure financial hygiene and timely execution across stakeholders Maintain accurate documentation for all commercial processes Team Leadership and Collaboration Manage a cross-functional team including brand strategists, talent managers, and executives Oversee hiring, onboarding, leave approvals, exits, and appraisal processes Set performance standards, conduct regular check-ins, and foster a culture of accountability HR Oversight Lead performance reviews, promotions, and growth plans Approve and manage leave structures, hiring decisions, and exits Maintain a positive and performance-oriented team culture Qualifications 3–5 years of experience in influencer marketing, talent management, branded content, creator economy, or digital partnerships Demonstrated experience managing a business vertical or strategic function independently Strong understanding of creator ecosystems, platform dynamics, and content trends Excellent communication, negotiation, and leadership skills Proven ability to manage both business goals and team growth simultaneously Based in Mumbai

Title: Studio Head – Barcode's Production Studio Location: Mumbai (5K sq ft. state-of-the-art facility) Role Overview As Studio Head, you will own end-to-end management of Barcode’s flagship Mumbai production studio—ensuring seamless bookings, pristine studio operations, and best-in-class service for internal teams and external clients. You’ll leverage your network of local production houses, crew, and freelancers to maximize studio utilization and uphold global-standard quality. Key Responsibilities Studio Operations & Maintenance Oversee daily studio operations: booking calendar, kit/inventory management (lighting, grip, props, backdrops), and facility upkeep. Implement SOPs for health & safety, equipment check-in/out, and studio cleanliness (pre- and post-shoot). Monitor studio utilization metrics; identify and rectify downtime or bottlenecks. Client & Freelancer Relations Build and maintain relationships with top-tier local production houses, DOPs, art directors, stylists, and crew freelancers. Act as primary liaison for studio tours, rate negotiations, and service-level agreements. Source and recommend vetted talent (camera operators, gaffers, grips, assistants) to ensure high production value. Booking & Scheduling Manage an intuitive booking system (e.g., Studio Ninja, Calendly) for internal teams and external clients—balancing priority bookings, lead times, and over-runs. Coordinate cross-departmental calendars to prevent conflicts (creative, post-production, events). Provide real-time availability updates and rapid turnaround on tentative holds and confirmations. Budgeting & Vendor Management Own studio P&L: prepare annual budgets, forecast utilization revenue, and track actuals. Negotiate vendor contracts (catering, craft services, equipment rental top-ups) to optimize cost without compromising quality. Ensure timely invoicing and reconciliation of studio bookings and ancillary services. Strategic Development & Growth Analyze market trends and competitor studios to evolve our service offering (e.g., AR/VR capture, live-stream capabilities, hybrid-event setups). Develop add-on packages (pre-lit sets, green-screen bundles, turnkey production crews) to drive incremental revenue. Lead quarterly reviews with senior leadership on studio performance, client feedback, and roadmap for enhancements. Must-Have Qualifications & Experience 5+ years in studio management or production services, preferably in an agency, broadcast, or high-end rental house. Deep network of Mumbai-based production vendors, freelance crews, and ancillary service providers. Proven P&L ownership with experience hitting utilization and revenue targets. Hands-on familiarity with studio booking software and production workflows. Strong organizational skills and attention to detail; able to juggle multiple concurrent productions. Core Competencies & Skills Relationship Building: Natural connector who can build and maintain high-trust partnerships. Operational Excellence: Process-orientated with an eye for continuous improvement. Commercial Acumen: Sharp negotiator and savvy budget steward. Communication: Clear, proactive communicator—comfortable briefing C-suite and technical teams alike. Problem Solving: Rapid decision-maker who stays calm under production-day pressure. Why You’ll Love This Role Lead a best-in-class, 5000 sq ft. Mumbai studio built to global standards. Shape the studio’s future offerings at one of India’s fastest-growing influencer agencies. Collaborate daily with top creative talent and blue-chip brand partners.

Role Overview As Head of Meme & Viral Content, you will lead Barcode’s efforts to craft culturally resonant, on-brand memes and short-form assets that drive engagement, brand affinity, and earned reach. You’ll combine a deep understanding of internet culture, sharp comedic instincts, and data-driven optimization to set the tone for Barcode’s social channels and fuel influencer campaigns with fresh, meme-ready assets. Key Responsibilities Meme Strategy & Ideation Develop a dynamic meme roadmap aligned to brand campaigns, product launches, and trending moments. Work with Brand & Creative teams to translate briefs into meme-able concepts that reinforce brand voice. Content Creation & Execution Write, design, or oversee creation of static and animated memes (GIFs, short loops) optimized for Instagram, Twitter/X, Facebook, and TikTok. Collaborate with in-house designers, videographers, and freelance illustrators to produce high-velocity meme assets. Trend Monitoring & Rapid Response Maintain a real-time dashboard of emerging meme trends, viral formats, and platform algorithm shifts. Execute “meme drops” within 1–2 hours of trend peaks to maximize reach and shareability. Performance Analytics & Optimization Define and track KPIs: engagement rate lift, share velocity, hashtag adoption, and earned media value. A/B test formats, tones, and captions; iterate based on platform insights and community feedback. Influencer & Community Collaboration Partner with influencer marketing teams to co-create memes and short-form content with creator partners. Build and engage with niche online communities (e.g., subreddit moderators, meme pages) for organic amplification. Governance & Brand Safety Establish meme-approval workflows, tone guidelines, and “no-go” content lists to ensure on-brand, culturally sensitive outputs. Coordinate with legal/compliance on usage rights for meme templates and third-party assets. Must-Have Qualifications & Experience 5+ years in social media, digital content, or creative roles with a focus on meme marketing or viral content. Proven track record of creating or overseeing memes that achieved >1M organic impressions. Deep fluency in global and Indian internet culture, meme subcultures, and platform-specific formats. Strong writing skills with a knack for pithy, witty captions and punchlines. Experience with social analytics tools (e.g., Sprout Social, Brandwatch) and rapid-response workflows. Core Competencies & Skills Cultural Curiosity: Insatiable appetite for scrolling, tracking early meme signals, and decoding subcultures. Creativity & Humor: Ability to ideate fresh, share-worthy content that balances humor with brand messaging. Agility & Speed: Comfortable working in tight timelines; excels under rapid-turnaround pressure. Collaboration: Skilled at rallying designers, influencers, and community managers around a viral idea. Analytical Mindset: Data-driven approach to measuring virality and refining concept effectiveness.