Brand Partner

Role Overview

The Brand Partnerships Manager plays a critical role in driving revenue through aggressive acquisition of new brand clients and forging strategic content and influencer marketing collaborations. This role is heavily BD-focused, involving pitching, closing, and growing brand relationships across sectors. The ideal candidate is a hustler, with a strong grasp of digital content, brand objectives, and the influencer marketing ecosystem.

Key Responsibilities

New Business Development

• Identify, prospect, and build a pipeline of brand partners across categories like FMCG, tech, lifestyle, fashion, beauty, and BFSI.
• Own the complete sales lifecycle — from outreach and pitching to closing and onboarding clients.
• Craft bespoke influencer marketing and content-led solutions aligned with brand goals.
• Lead negotiations and close partnership deals with clear revenue outcomes.

Client Strategy & Solutions

• Work with cross-functional teams to conceptualize impactful influencer/content marketing campaigns.
• Collaborate on campaign structure, pricing, and influencer selection to present winning proposals.
• Stay updated on digital and influencer trends to recommend innovative solutions to brands.

Revenue Ownership

• Meet or exceed monthly and quarterly revenue targets.
• Drive account-level revenue through upselling, renewals, and expanding brand mandates.
• Maintain accurate tracking of leads, deal stages, and revenue forecasts via internal systems.

Relationship Management

• Build long-term relationships with marketing decision-makers and media agency partners.
• Represent Barcode at industry events, brand roundtables, and marketing forums.
• Work closely with account management to ensure seamless handover and campaign delivery.

Market Intelligence

• Stay on top of competitor activity, brand campaigns, and influencer performance benchmarks.
• Identify content gaps and category trends to proactively pitch relevant formats.

Key Performance Indicators (KPIs)

• Number of new brand accounts opened monthly
• Revenue generated from new and existing clients
• Pitch-to-close ratio
• Client retention and repeat business
• Number of strategic partnerships signed
• Number of upsell/cross-sell proposals executed

Candidate Profile

Experience:

• 3–5 years in business development or sales roles, preferably in influencer marketing, digital media, or branded content agencies.

Skills & Attributes:

• Strong network in the marketing and brand community
• Excellent pitching and negotiation skills
• Deep understanding of the creator economy and influencer-led campaigns
• Proven ability to meet sales targets in a fast-paced environment
• High energy, self-driven, and a “hunter” mentality
• Proficient in preparing decks, business proposals, and partnership documents