Influencer Marketing Associate

About Us:

Role Overview:

Key Responsibilities:

Influencer Scouting & Research:

• Identify and recruit influencers across various platforms (Instagram, YouTube, etc.) based on campaign needs and brand objectives.
• Research and assess influencers’ audience demographics, engagement rates, and content quality to ensure the right fit for campaigns.
• Maintain an up-to-date database of potential influencer partners.

Campaign Execution & Management:

• Support the creation of influencer marketing briefs and guide influencers on campaign objectives, messaging, and creative direction.
• Oversee day-to-day management of influencer partnerships, ensuring timely content delivery and campaign execution.
• Track influencer performance, monitor content, and ensure adherence to timelines and contractual obligations.

Negotiation & Relationship Building:

• Negotiate terms, deliverables, and pricing with influencers, ensuring mutually beneficial agreements.
• Build and maintain strong relationships with influencers and agencies to secure long-term partnerships.

Campaign Reporting & Analysis:

• Collect data on campaign performance (e.g., engagement, reach, sales) and provide regular reports to the marketing team.
• Analyze results to optimize future influencer marketing strategies and initiatives.

Cross-Functional Collaboration:

• Work closely with the creative, product, and social media teams to ensure consistency and alignment with broader marketing goals.
• Stay up to date on the latest trends in influencer marketing and contribute new ideas to enhance campaigns.

Experience:

• 1+ year of experience in influencer marketing.
• Experience with influencer identification, negotiation, and campaign management.
• Agency experience is preferred.

Skills:

• Strong communication and negotiation skills.
• Detail-oriented with excellent organizational and project management abilities.
• Proficient in social media platforms (Instagram, , YouTube, etc.) and basic social media analytics tools.
• Knowledge of influencer marketing trends and best practices.