Category Lead

About Us:

Barcode Entertainment: Strategic Brand Solution

Job Summary

Category Lead,

Key Responsibilities

Campaign Planning and Strategy

• Develop comprehensive project plans based on client objectives and brand goals.
• Collaborate with internal teams (strategy, creative, influencer relations, and content production) to design campaign strategies tailored to client needs.

Brand POC & Internal Coordination

• Act as the main point of contact for the brand/client, ensuring clear communication and alignment throughout the campaign.
• Coordinate with cross-functional internal teams to ensure timely execution and delivery of all campaign elements.
• Bridge any gaps between client expectations and internal execution, resolving issues proactively.

Client Management

• Build and maintain strong client relationships through regular communication and updates.
• Conduct weekly or milestone-based check-ins with clients to report progress, gather feedback, and align on next steps.

Influencer Collaboration

• Support the influencer selection and onboarding process in collaboration with the influencer relations team.
• Coordinate the approval of influencer content with the brand to ensure alignment with campaign goals and brand guidelines.

Execution and Oversight

• Oversee the timeline and deployment of campaign deliverables across social media and digital platforms.
• Ensure all content adheres to brand standards and is submitted for client approval before publishing.

Budget Management

• Work closely with finance and strategy teams to monitor campaign budgets.
• Ensure optimal resource allocation and track expenses, delivering budget reports post-campaign.

Performance Tracking and Reporting

• Collaborate with analytics teams to track KPIs and campaign performance metrics.
• Prepare detailed campaign reports and insights, including recommendations for future campaigns.

Industry Trends

• Stay updated on influencer marketing trends, tools, platforms, and best practices.
• Suggest new formats, platforms, or influencer strategies to enhance campaign effectiveness.

Experience:

• 4–6 years of experience in influencer marketing, digital marketing, or project management.
• Prior experience managing client relationships and coordinating across internal teams.
• Strong understanding of influencer ecosystems and branded content execution.