Category Lead

As a Brand Category Head at The Sleep Company, you will play a crucial role in leading the development of the Integrated Business Plan for the assigned category portfolio. Your responsibilities will include: - Leading a team to implement the business plan and achieve top & bottom-line results - Taking charge of budget planning, innovations, activation, advertising, and promotion to ensure the timely deployment of a Brand Marketing Plan - Planning and executing integrated marketing campaigns to enhance brand awareness and drive customer acquisition - Monitoring and analyzing key brand performance metrics such as brand awareness, engagement, and conversion rates - Utilizing data-driven insights to optimize marketing strategies and make informed decisions - Collaborating closely with cross-functional teams like product development, sales, and customer support to maintain brand consistency and alignment To qualify for this role, you should have: - Education: BMBA in Marketing, Business Administration, or a related field - Experience: Minimum of 3-5 years in brand management or marketing In addition to the qualifications, the ideal candidate will possess the following skills: - Strong strategic thinking and creative problem-solving abilities - Excellent communication and storytelling skills - Experience in building brands - Ability to thrive in a fast-paced, dynamic environment with a high degree of adaptability - Passion for start-ups and entrepreneurship Do you see yourself as a curious, creative individual with a passion for building brands in the Comfort Tech industry If so, this exciting opportunity at The Sleep Company could be the perfect fit for you. Join our team and contribute to making a real impact in the industry.,