Category Lead

Category Lead

Category Lead

Key Responsibilities:

Consumer Insights:

• Maintain a deep understanding

  of consumer behavior, triggers, barriers, and trends within your category.

• Champion a consumer-first mindset

  in all aspects of narrative building, platform development, communication, and customer engagement.

• Utilize consumer insights

  to build relatable propositions and enhance the overall customer experience.

Consumer Journeys:

• Build and own funnels

  for both pre- and post-purchase customer journeys.

• Collaborate with internal teams

  and external partners to develop compelling narratives, creatives, and messaging to improve funnel performance.

• Continuously optimize conversion funnels

  through A/B testing, consumer segmentation, and other analytical techniques.

• Iterate on internal tools and software

  to consistently improve the customer experience.

• Monitor key metrics

  and refine funnels to achieve business goals.

Cross-Functional Collaboration:

• Collaborate closely

  with cross-functional teams including Marketing, Sales, Product Development, and Operations to align strategies and execution plans.

• Communicate effectively

  with stakeholders, providing regular updates on performance, challenges, and opportunities.

Continuous Improvement:

• Stay abreast

  of industry and category trends, competitor activities, and emerging technologies.

• Identify areas for process improvement

  and implement solutions to enhance efficiency and effectiveness.

• Demonstrate a relentless determination

  and willingness to experiment, iterate, and adapt strategies based on results.

Required Skills:

• A consumer-first mindset

  with a deep understanding of consumer behavior and market dynamics, and the ability to translate core customer insights into relatable narratives/campaigns.

• Strong analytical skills

  with the ability to interpret data, draw insights, and make informed decisions using visualization and analytical tools.

• Ability to thrive

  in a fast-paced, dynamic environment and drive results with a sense of urgency.

• Demonstrated hustle, ownership mentality

  , and determination to overcome challenges and achieve goals.

Qualifications & Experience:

• 6+ years of relevant experience

  .

• Experience in marketing

  , developing propositions for consumers, and working on 0-to-1 phases is highly valuable.

• Exposure to category management

  (e-commerce, D2C).

• Experience as an entrepreneur

  who has built their own business is an added plus.