Senior Influencer Marketing Executive

Job Description

Key Responsibilities: Influencer Strategy Development: Design and implement comprehensive influencer marketing strategies aligned with business goals. Identify growth opportunities within influencer marketing to expand brand reach and relevance. Influencer Sourcing and Relationship Management: Identify, evaluate, and onboard influencers and content creators that align with the brand s values and target audience. Foster long-term relationships with influencers to establish loyalty and advocacy for the brand. Campaign Planning and Execution: Lead the conceptualization and execution of creative, results-driven influencer campaigns. Collaborate with internal teamsto ensure cohesive execution of campaigns across channels. Contract and Deliverable Oversight: Negotiate contracts with influencers, ensuring clear communication of deliverables, timelines, and expectations. Ensure influencer content adheres to brand guidelines and meets agreed-upon standards. Performance Tracking and Analysis: Monitor campaign performance metrics (reach, engagement, conversions) and optimize campaigns based on insights. Prepare detailed reports and presentations to showcase ROI and key learnings from influencer partnerships. Industry Trend Monitoring: Stay ahead of industry trends, platform updates, and competitor strategies to identify new opportunities. Test and implement innovative influencer marketing techniques. Requirements: A minimum of 2-3 years of experience in influencer marketing, with a proven track record of delivering high-impact campaigns. Strong relationship-building and communication skills to foster influencer partnerships. A creative mindset coupled with analytical skills to craft and evaluate campaign strategies. Experience in D2C/health and wellness is a plus point!