Lead multiple project/brand(s) simultaneously, ensure optimum delivery and strong integration across the organization. Pilot projection plans (short term and long term) with key business/ brand partners to lead and execute innovative award- winning campaigns for leveraged growth of brand Manage and meet revenue & budgeting for all key accounts Drive brainstorming sessions for generating new and innovative growth strategies Monitor and ensure delivery of optimum quality within designated timelines by collaborating closely with Internal /External teams. Comprehensive knowledge of Social Media Channels, Digital Media & Online Marketing. Platforms and is abreast with latest industry trends, model, communication concepts, practices, tools, etc. Ability to develop and execute large- scale innovative award winning social/digital media campaigns manifesting measurable success. Post Graduate, Graduate in Mass Media / Marketing ,Communication / Advertising or equivalent. 7-9 years of work experience with a brand, digital / social / advertising / creative / media agency. Show more Show less

Location: Mumbai 1. Strategic Planning: • Develop and implement comprehensive media strategies that align with client goals and objectives. • Conduct market research and analyze media trends to inform strategic planning. • Collaborate with the creative and account management teams to ensure integrated campaign execution. 2. Media Buying and Negotiation: • Negotiate and purchase advertising space across various across digital media channels. • Build and maintain relationships with media vendors and partners. • Ensure cost-effective media buying practices to maximize client ROI. 3. Campaign Management: • Oversee the execution and optimization of media campaigns. • Monitor campaign performance and provide regular reports to clients and internal stakeholders. • Ensure all campaigns are delivered on 9me and within budget. 4. Profit and Loss Management: • Oversee the P&L for the media planning and buying business unit. • Develop and implement strategies to drive profitability and revenue growth. • Monitor financial performance, including revenue, costs, and profitability. • Identify opportunities for cost savings and revenue enhancement. • Prepare and present financial reports to senior management. 5. Client Relationship Management: • Act as the primary point of contact for media-related client inquiries and issues. • Present media strategies and campaign results to clients. • Ensure client satisfaction and retention through effective communication and service delivery. 6. Budget Management: • Manage and allocate media budgets efficiently. • Track media expenditures and ensure accurate billing and reconciliation. 7. Performance Analysis and Reporting: • Utilize analytics tools to measure and analyze campaign performance. • Provide actionable insights and recommendations for campaign improvement. • Prepare detailed reports and presentations for clients and senior management. 8. Leadership and Management: • Lead, mentor, and develop the media planning and buying team. • Foster a collaborative and high-performance culture within the team. • Oversee the day-to-day opera9ons of the media planning and buying department. Requirement Bachelor’s degree in Marketing, Advertising, Communications, or a related field. A Master’s degree is a plus. 12+ years of experience overall Minimum of 12 years of experience in media planning and buying, with at least 7 years in a leadership role. In-depth knowledge of media planning and buying processes across various channels. Proven track record of managing large-scale media budgets and successful campaigns. Strong negotiation and vendor management skills. Excellent analytical and problem-solving abilities. Proficiency in media planning and analytics tools. Experience in P&L management and financial oversight of a business unit. Ability to thrive in a fast-paced, dynamic environment Show more Show less

Selected Intern’s Day-to-day Responsibilities Include Assist in setting up and managing paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital channels Monitor campaign performance metrics and prepare daily/weekly performance reports Assist with A/B testing initiatives to optimize campaign performance Research industry trends and best practices in performance marketing Help maintain campaign documentation and standard operating procedures Collaborate with the creative team to develop high-converting ad creatives Perks Mentorship from experienced performance marketing professionals Exposure to real client campaigns and industry best practices Hands-on experience with campaign optimization and analytics tools Professional networking opportunities within the digital marketing industry Potential for full-time employment upon successful completion of the internship About Company: Tonic Worldwide is an independent digital agency based out of Mumbai. It was established in the year 2005. Tonic is a blend of strategy, creativity, technology, and media. Rooted in stories, research, and insights, we bring to the table a heady mix of creative experiences and strategic knowledge of the market, infused with our reservoir of people-centric experiences. Show more Show less

12+ years of experience overall Minimum of 12 years of experience in media planning and buying, with at least 7 years in a leadership role. In-depth knowledge of media planning and buying processes across various channels. Proven track record of managing large-scale media budgets and successful campaigns. Strong negotiation and vendor management skills. Excellent analytical and problem-solving abilities. Proficiency in media planning and analytics tools. Experience in P&L management and financial oversight of a business unit. Ability to thrive in a fast-paced, dynamic environment Show more Show less

The ideal candidate will be customer-oriented with a drive to achieve goals and maintain a great customer experience. You will be able to suggest forward-thinking ideas to promote our brand and work closely with clients to understand their needs. This individual will have excellent communication abilities and negotiation skills. Responsibilities Work with key accounts to provide product solutions, develop new business, and to ensure satisfaction Serve as primary day-to-day liaison with assigned clients and maintain positive ongoing relationships Manage multiple projects simultaneously while interfacing with different internal and external contact Qualifications Bachelor's degree or equivalent experience 3-4 years' of proven success in client management, preferably in a digital marketing agency Strong negotiation, presentation and communication skills Show more Show less

1. Hands-on experience with performance campaigns on Google Ads (Search, Shopping, Dynamic Ads, YouTube). Experience with Social platforms like Facebook Ads Manager, Twitter Ads, LinkedIn Ads, preferred but not mandatory. 2. Working experience with reporting and analytics. Should know important filters and dimensions and how to visualize reports. 3. Good Communication Skills. Client interactions will be a part of the role. 4. Google Analytics & Google Tag Manager. Should have hands-on experience with Google Analytics & Google Tag Manager. We need to finalize at least one candidate who can handle GA & GTM.

Selected Intern's Day-to-day Responsibilities Include Write engaging, witty, and brand-aligned copy for static posts, videos, and reels across various social media platforms (Instagram, Facebook, etc.) for FMCG brands Collaborate with the creative team to conceptualize and brainstorm campaign ideas, reels, and other content formats, focusing on the FMCG industry Stay updated with the latest social media trends, popular hashtags, viral campaigns, and trending content formats, incorporating these trends into your work Write in a tone and language that is aligned with social media best practices, ensuring copy is concise, catchy, and shareable Assist in researching and gathering references for campaign concepts, popular social media styles, and competitor content to support the creative process Help conceptualize scripts for video content and reels, assist with shooting, and styling, and collaborate with the team as needed Proofread and edit your content to ensure clarity, consistency, and error-free delivery About Company: Tonic Worldwide is an independent digital agency based out of Mumbai. It was established in the year 2005. Tonic is a blend of strategy, creativity, technology, and media. Rooted in stories, research, and insights, we bring to the table a heady mix of creative experiences and strategic knowledge of the market, infused with our reservoir of people-centric experiences.

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate us from the crowd. Responsibilities Ability to understand brand briefs, tonality and communication structure of the brand. Adaptive and willing to leverage the opportunity of Strategy for various categories, markets and audiences. Craft effective Strategy for various platforms. Be an important part of Tonic's collaborative culture and work with cross functional teams. Present ideas to clients clearly and effectively. Stay abreast with the current industry trends. Most importantly, love the craft and advertising. Qualifications Bachelor's degree or equivalent experience in Advertising Excellent written and verbal communication skills Highly organized with excellent attention to detail Should have 5+ years of experience working with an agency in the past

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate us from the crowd. Responsibilities Ability to understand brand briefs, tonality and communication structure of the brand. Adaptive and willing to leverage the opportunity of writing copy for various categories, markets and audiences. Craft effective copy for various platforms. Obsessed with grammar and proofreading. Be an important part of Tonic's collaborative culture and work with cross functional teams. Present ideas to clients clearly and effectively. Stay abreast with the current industry trends. Most importantly, love the craft and advertising. Qualifications Bachelor's degree or equivalent experience in Advertising 3+ years' of social media copy writing experience Excellent written and verbal communication skills Highly organized with excellent attention to detail

The ideal candidate will be responsible for conceptualizing creative designs for a wide array of media to fit the needs of internal teams and external clients. You will oversee the design's production to ensure the designs are completed in a timely manner. You will also use your knowledge of design software to accomplish these responsibilities. Responsibilities Oversee design and production of all online and offline marketing material Conceptualize and execute the creative design strategy behind ad campaigns Design and produce a wide array of media Develop our company brand to increase brand presence Qualifications Bachelor's degree or equivalent experience in Graphic Design 3+ years' of creative design experience Experience using design software such as Photoshop, After Effects, Illustrator etc Strong typography skills

The ideal candidate will be customer-oriented with a drive to achieve goals and maintain a great customer experience. You will be able to suggest forward-thinking ideas to promote our brand and work closely with clients to understand their needs. This individual will have excellent communication abilities and negotiation skills. Responsibilities Work with key accounts to provide product solutions, develop new business, and to ensure satisfaction Serve as primary day-to-day liaison with assigned clients and maintain positive ongoing relationships Manage multiple projects simultaneously while interfacing with different internal and external contact Qualifications Bachelor's degree or equivalent experience 2-3 years' of proven success in client management Strong negotiation, presentation and communication skills