Social Media Content Manager

About the Role:

Social Media Content Manager

Key Responsibilities:

• Plan, schedule, and publish
  content across Instagram and YouTube in alignment with brand tone and campaign goals.
• Manage Meta Business Suite: content scheduling, performance insights, and audience optimization.
• Upload and optimize videos on YouTube with attention to SEO, tags, thumbnails, and engagement strategies.
• Track and report weekly/monthly KPIs: growth, engagement, traffic, and conversion metrics.
• Collaborate with creative, brand, and marketing teams to maintain cohesive messaging.
• Execute SMM campaigns focused on brand awareness, community engagement, and lead generation.
• Write and optimize content for the website (blogs, product pages, landing pages) with a focus on

  SEO best practices

  .
• Stay up to date with beauty and skincare trends to guide content development.
• Manage expectations across departments and provide clear timelines, reports, and strategic input.

Requirements:

• 1–3 years experience in social media/content management, preferably in skincare or beauty.
• Proficient in Meta Business Suite (backend tools, reporting, scheduling).
• Working knowledge of

  SEO

  , keyword research, and web content optimization.
• Skilled in YouTube content management and video SEO.
• Strong understanding of SMM tactics, especially organic and paid social growth.
• Exceptional attention to detail and ability to maintain a consistent visual and written brand identity.
• Comfortable interpreting analytics and turning them into actionable insights.
• Excellent time management, communication, and organization skills.

Bonus If You Have:

• Experience with basic design tools (Canva, Adobe Express).
• Exposure to influencer collaborations or beauty campaign rollouts.
• Familiarity with website CMS platforms like Shopify, WordPress, or Webflow.