Head of Performance Marketing

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About the organisation

Loch Corporate Services Private Limited is a professional services firm delivering solutions across legal, administrative, cybersecurity and other specialised areas. Established with a focus on high quality and compliant service delivery, Loch supports organisations seeking integrated support functions under a single, trusted provider. The firm is committed to strict confidentiality standards, consistent quality controls and seamless collaboration with client teams across multiple sectors.

Purpose of the role

The Head of Performance Marketing builds and leads Loch’s in-house performance function to drive efficient, compliant and scalable acquisition across paid channels. The role owns strategy, budgets, measurement and day-to-day execution, and is accountable for meeting agreed performance targets. The role works closely with the Brand Head to ensure creative direction and brand consistency. All public-facing assets must follow approved brand, privacy and platform policies, and any content requiring legal oversight is issued only after internal review and sign-off under applicable client protocols.

Responsibilities and duties

1. Own delivery of quarterly CAC, CPL, ROAS and qualified pipeline targets, and when performance is off track produce a variance analysis and recovery plan with clear actions, owners and dates.
2. Set channel strategy across Google, Meta and other relevant platforms, and translate business objectives into quarterly plans, budgets and target metrics.
3. Build and optimise campaigns to achieve target CAC, CPL and ROAS while maintaining agreed lead quality thresholds.
4. Implement accurate tracking across GA4, Tag Manager, pixels and conversion APIs, maintain UTM governance and validate data flows into analytics and the CRM.
5. Run a structured experimentation program with clear hypotheses, test design, documentation and rollout of winners for creative, audiences, bids and landing pages.
6. Define measurement frameworks, attribution assumptions and reporting cadence, and provide concise commentary on drivers, risks and next steps.
7. Coordinate with the Brand Head to brief, prioritise and review creative and landing page assets for message, compliance and platform specifications.
8. Lead a small team covering paid media execution, email automation and production workflows, set service levels, conduct quality assurance and provide coaching.
9. Partner with operations and stakeholder teams to align targeting, offers and lead handling processes that improve qualification and downstream conversion.
10. Build and maintain dashboards in Google Sheets or Looker Studio for weekly and monthly visibility on spend, performance and pipeline contribution.
11. Manage vendor and platform relationships, negotiate support and ensure tools are cost-effective and compliant.
12. Forecast spend and pipeline impact, track budget to actuals and maintain forecast accuracy within an agreed tolerance.
13. Document operating procedures, naming conventions and quality assurance checklists to standardise campaign setup, trafficking and handoffs, and brief the team on platform and policy changes.

Key deliverables

1. A quarterly performance plan with channel budgets, targets and a test roadmap approved by the Director.
2. A weekly dashboard covering spend, CAC, CPL, ROAS and lead quality with concise commentary and next actions.
3. Performance targets met or exceeded each quarter, or a documented recovery plan executed to return to target.
4. Verified end-to-end tracking that maps ad interactions to submissions and CRM outcomes.
5. An experimentation log with win rate, impact and rollout decisions.
6. Creative and landing assets delivered on time, on brand and in compliance with platform rules.
7. Documented standard operating procedures, UTM taxonomy and naming conventions adopted by the team.

Compliance and confidentiality

1. All work must be completed using approved systems including Google Ads, Meta Ads, GA4, Tag Manager, Looker Studio, Google Workspace and the designated CRM.
2. Public communications must comply with brand guidelines, advertising platform policies, privacy and data protection obligations.
3. Client and prospect data must be handled confidentially and accessed only for authorised business purposes.
4. Any content requiring legal oversight is issued only after internal review and sign-off under applicable client protocols.

Key relationships

1. Director.
2. Brand Manager.
3. Business Analyst and Finance and Business Administration Manager.
4. Creative, content and video production teams.
5. External platform representatives and selected vendors.

Essential skills

1. Demonstrated ownership of outcomes across Google and Meta with clear movement on CAC, CPL, ROAS and qualified pipeline.
2. Strong command of tracking, attribution and analytics including GA4, Tag Manager, pixels, conversion APIs, offline conversion imports and UTM governance.
3. Ability to convert business goals into testable plans and communicate insights clearly to non-marketing stakeholders.
4. Team leadership with coaching, prioritisation and quality assurance discipline.
5. Excellent written communication and documentation with strong attention to detail.
6. Proven adaptability to platform and policy changes with examples of strategy shifts implemented at pace.

Qualifications and experience

1. Bachelor’s degree in marketing, Business, Engineering or a related field.
2. Seven or more years of hands-on performance marketing experience, including at least three years with direct accountability for meeting channel targets and managing recovery plans.
3. Prior experience leading a small team or managing agency partners.
4. Familiarity with CRM workflows and email automation is advantageous.

Employee benefits

1. Four weeks of paid annual leave.
2. Health insurance coverage.
3. Provident Fund contributions in accordance with Indian regulations.
4. Performance-linked bonuses, subject to eligibility and company policy.