Head of Performance Marketing

The Opportunity

high-frequency, high-velocity financial transactions.

regulated, high-stakes environments.

The Challenge

active, high-volume traders

"Cost vs. Velocity"

What You Will Own

1. High-Velocity User Acquisition

• Design funnels for "Power Users"—individuals who trade daily/hourly.
• Move beyond generic "install campaigns" to focus on

  Deposit-to-Active ratios.

• Translate complex "cost-efficiency" benefits (lower spreads, tax-efficient structures) into simple, compelling hooks for users.

2. The "Whale" Retention Engine

• Build VIP programs similar to "High Roller" tables or "Tier 1" loyalty clubs.
• Focus on

  LTV (Lifetime Value)

  over volume. We value one user trading ₹10Cr over 10,000 users trading ₹100.
• Implement "Lossback" or "Fee Rebate" mechanics (compliant with financial norms) to keep high-frequency users engaged.

3. Gamified Education & Migration

• Create pathways to move users from "passive holding" products to "active trading" instruments.
• Use your experience in

  skill-based gaming

  to design educational journeys that teach risk management, leverage, and market mechanics.

4. Navigating Regulatory Constraints

• Execute growth strategies without relying on Google/Meta ads (due to category restrictions).
• Build trust-based communities and leverage influencer networks (finance, logic, skill-gaming) to drive organic growth.

Who We Are Looking For

Behavioral Architect.

Core DNA:

• Industry Heritage:

  You come from

  Real Money Gaming (Poker/Rummy), Daily Fantasy Sports (DFS), or F&O Broking.

  You have successfully navigated the "28% GST" era or similar regulatory shocks.

• Metric Obsession:

  You don't just track "Installs." You track

  GGR (Gross Gaming Revenue) equivalent metrics

  ,

  Rake

  ,

  Churn Velocity

  , and

  Wallet Share.

• Liquidity Understanding:

  You understand that "Availability" is the product. (e.g., In Poker, it's finding a table; in our world, it's filling an order).

Experience:

• 7+ Years in Growth/Marketing:

  With specific leadership experience during periods of regulatory change or taxation hikes.

• Community First:

  Proven track record of building discord communities, telegram groups, or offline networks for power users.

• Risk Maturity:

  You understand the difference between "Growth at all costs" and "Sustainable, Compliant Growth."

Why This Role?

• Evolution:

  Pivot your career from "Entertainment/Gaming" to "Hard Finance" while using the exact same skillset.

• Capital & Stability:

  We are not a burn-and-churn startup. We are building a generational institution with deep pockets and a 10-year horizon.

• The "Clean" Slate:

  Build the growth engine from scratch, establishing the culture and the team without legacy baggage.