Assistant Manager- Email Marketing & Automation
Position
Assistant Manager-Email Marketing & Automation
Employer
Loch Corporate Services Pvt. Ltd
Location
Gurugram, India (Work from Office - mandatory)
Position Type
Full Time
Reports to
Multimedia Specialist
Remuneration
Commensurate with Experience
About the Organisation
Loch Corporate Services Pvt.Ltd
Position Purpose
We are seeking an experienced and data-driven Email Marketing Specialist to lead and optimize our Email marketing strategies. This role is Ideal for a marketer who understands the full life cycle of email marketing from strategy and automation to execution and performance analysis. You will be responsible for building effective campaigns that drive engagement, nurture leads, increase conversions, and retain customers.
Key Responsibilities
Email Strategy & Planning
- Develop and execute email marketing strategies aligned with overall marketing goals.
- Design and implement lifecycle campaigns.
- Maintain a content calendar for email campaigns across different audience segments.
Campaign Management
- Write compelling copy and collaborate with the design team to create engaging email content.
- Build and Deploy campaigns using platforms HubSpot, GA4, UTM Builder etc.
- Test Subject lines, content, send times, and calls-to-action to optimize performance.
Automation & Segmentation
- Create and manage email workflows and drip campaigns tailored to user behavior and customer journeys.
- Segment emails lists based on engagement, demographics and behavioral data for personalized targeting
Analytics & Reporting
- Track and analyze campaign performance metrics (open rates, conversion etc)
- Generate actionable insights and report on email KPI weekly / monthly.
- Recommend and implement improvements based on data analysis and trends.
Compliance & Best Practices
- Stay up to date with industry best practices, trends and tools.
Key Deliverables
- Email Campaign Execution- Plan, create and send email marketing campaigns.
- List Growth and Hygiene- Grow and maintain a clean subscriber list.
- Open & Click Through Rates (CTR)- Improve engagement through better subject lines, copy and segmentation.
- Audience Segmentation- Improve targeting to increase relevance and ROI.
- Analytics & Performance Reporting- Analyze campaign performance and optimize accordingly.
- Revenue Contribution- Drive sales or leads from email marketing
- Cross-Functional Collaboration
- Compliance & Deliverability
Compliance and Confidentiality
- All work must be completed using approved systems.
- Client materials must be handled confidentially and accessed only for authorised purposes.
- Any client-facing document or communication is issued only after the required internal review and sign-off by authorised personnel.
- Legal advice, lodgement, and final sign-off remain with supervising lawyers or their designated managers.
Key Relationships:
- Performance Function
- Director
- Content / Creative Team /Design Team
- Marketing Team
- Sales Team / CRM Team
Essential Skills
Email Marketing Strategy
- Ability to plan and execute targeted campaigns aligned with business goals
Campaign Management
- Proficient in end-to-end campaign creation: brief, build, test, send, and analyze.
- Skilled at handling high-volume Emails.
Marketing Automation Tool
- Hands-on experience with platforms like HubSpot, UTM Builder and GA4
- Ability to set up and manage automated workflows (drip campaigns etc.)
Data Analysis & Reporting
- Ability to read and interpret campaigns KPI: Open Rate, Click-Through Rate (CTR) and Conversion rate.
- Use of tools like Google Analytics, UTM Tracking, Excel/Sheets, or BI tools (Tableau)
- Use test results to improve future campaigns.
Segmentation & Personalization
- Skilled in audience segmentation based on behavior, preferences, and demographics.
CRM & Customer Data Understanding
- Familiarity with CRM Platform for syncing contact list and tracking leads.
Team Contribution
- Willingness to follow established procedures and work under supervision
- Proactive and accountable in completing assigned tasks
Desirable Skills (Nice to Have)
- Basic HTML/CSS for email formatting
- Knowledge of customer lifecycle marketing
SMS and push notification campaign experience
Qualifications and Experience
- Bachelor’s degree in Marketing Communication / Business Administration/Digital Media or related field.
(Preferred )
Post Graduation or master’s degree in Digital Marketing, Marketing Management or similar fields.- 5–7 years’ of hands-on experience in email marketing.
- Experience managing email campaigns end-to-end: strategy, design coordination, execution, automation and analytics
- Exposure to CRM tools and data-driven marketing
- Experience collaborating cross-functionally with content, designs, sales and IT Team.
Employee Benefits
Employees of Loch Corporate Services Private Limited are entitled to the following benefits:
- Four weeks of paid annual leave
- Health insurance coverage
- Provident Fund (PF) contributions in accordance with Indian regulations
- Performance-linked bonuses, subject to eligibility and company policy
