Head of Marketing

About the Job

Who we are and what do we do

India has witnessed a journey of Innovation in Digital Payments and today it leads the world with over 45% of the Global digital transaction volume. At NPST, we believe that our decade long journey has carved an opportunity for building future roadmap for the world to follow.

We are determined to contribute immensely to nation’s growth story with our vision “to provide digital technology across financial value chain” and our mission to create leadership position in digital payment space.

Founded in 2013, NPST is a leading fintech firm in India, part of the Make in India initiative and listed on BSE and National Stock Exchange. We specialize in Digital Payments operating as Technology Service Provider to Regulated entities and providing Payment Platform to Industry – empowered by payment processing engine, Financial Super app, Risk Intelligence engine and digital merchant solution.

What will you do

As the Head of Marketing, you will direct and oversee our Marketing function and will be a driving force behind our marketing initiatives, particularly within fintech, banking (BFSI) catering to B2B sector. You will design, implement, and monitor effective marketing strategies that align with our business goals. You will lead our marketing team, steer our go-to-market strategies, and ensure that we achieve maximum customer acquisition by increasing brand awareness, driving lead generation, and contributing to sales growth. You will be responsible for Business and Employer Branding.

Job responsibilities:

Strategic Leadership

• Provide strategic direction to a growing marketing team, fostering professional development and high performance.
• Collaborate closely with Product, Sales, and HR for GTM execution, product launches, and internal-external branding.
• Own GTM strategy across verticals (technology partner to bank, payment platform for industry and UPI payment app) and coordinate execution with Sales/Product. Evaluate launch success based on market penetration, feature adoption, and customer feedback.
• Being a cost centre, you will be responsible for achieving targets associated with budget, spend and its meaningful ROI to the organization.
• Work closely with product teams to align marketing initiatives with the product roadmap, especially in digital banking and mobile-first innovations.
• Collaborate with leadership to define future marketing plans, aligning with evolving business models and industry trends.

Product Brand & Demand Generation

• Drive measurable growth in high-quality inbound leads across both enterprise (B2B) and consumer (B2C) segments through targeted digital and content strategies.
• Optimize marketing spend across channels to achieve sustainable CAC metrics, ensuring efficient pipeline building and ROI-positive acquisition strategies.
• Improve engagement across all digital touchpoints, including website traffic, conversion rates, email performance, social media interaction, and content consumption.
• Establish clear attribution models to measure the ROI of all marketing initiatives. Provide quarterly insights on revenue impact vs. marketing costs.

Employer Branding & Internal Marketing

• Strategize with HR and execute clear plans to achieve HR target of employer branding and recognizing NPST as Employer of Choice.
• Design and manage a strategic content calendar for LinkedIn and other platforms to showcase culture, values, milestones, and employee voices.
• Build and execute creative branding campaigns targeted at colleges and universities, including virtual/in-person events, contests, and strategic partnerships.
• Curate and amplify internal marketing initiatives and employee stories and achievements across internal and external channels to foster pride, alignment, and a sense of belonging.
• Plan and execute offline brand initiatives, including development of brand manuals, physical branding, marketing collaterals, and office visual identity.

Digital & AI-Led Marketing

• Leverage MarTech and automation tools (e.g., HubSpot, Marketo, Salesforce, Clevertap) for segmentation, engagement, and conversion.
• Employ AI/ML for predictive analytics, personalization, campaign optimization, and trend forecasting
• Utilize Google Analytics, SQL, SEO tools, paid marketing platforms, and BI dashboards to derive insights and optimize performance.

Regulatory & Compliance Awareness

• Ensure all marketing content and campaigns align with NPCI, RBI, and other industry-specific guidelines.

Geographic and Market Expansion

• Tailor brand and acquisition strategies for multi-market growth including GCC, SEA, and African regions.

SEO & PR

• Drive organic and SEO-based growth strategies to enhance discoverability and audience engagement.
• Manage PR and communication efforts, positioning NPST as a credible, innovative, and people-first fintech brand.
• Collaborate with leadership to lead employer branding PR campaigns focused on people programs and brand reputation.

What are we looking for:

• A deep understanding of the competitive landscape, industry trends, and ecosystem dynamics is essential to shape differentiated marketing strategies.
• A forward-thinking, creative leader who brings bold, out-of-the-box ideas to elevate NPST's brand positioning and drive innovative go-to-market initiatives.
• Demonstrated experience in strategic marketing planning, brand building, and marketing budget ownership, coupled with a data-driven approach to measuring ROI.
• Strong familiarity with agile methodologies and experience working within cross-functional agile teams to deliver customer-centric solutions.
• Exceptional analytical skills with the ability to convert complex business requirements into actionable marketing strategies and product enhancements.
• Proven ability to create a brand for people to be eager to be associated with, customers and candidates.
• Demonstrates strong leadership capabilities—mentoring teams, driving accountability, and fostering a culture of collaboration and high performance.
• B2C – Good to have

Education Qualification – An MBA or equivalent advanced degree in a related discipline is highly preferred.

Experience - 15+ years

Industry - IT/Software/BFSI/ Banking /Fintech

Work arrangement – 5 days working from office

Location – Mumbai or Thane

What do we offer

• An organization where we strongly believe in one organization, one goal.
• A fun workplace which compels us to challenge industry leaders and ourselves.
• Benefits that resonate ‘We Care’, building meaningful impact in society.
• Opportunity to shape the future of digital payment technologies and room to where go beyond traditionally designed principles of digital payments.
• An environment of challenging the stutos quo and existing industry payment principles and being a trend setter in bringing in future

If this opportunity excites you, we invite you to apply and contribute to our success story. If your resume is shortlisted, you will hear back from us.