Head of Ecommerce

Job Title: Head of E-commerce (D2C)

Location: Gurgaon

About the Role:

We are seeking a strategic, data-driven, and customer-obsessed Head of E-commerce (D2C) to lead and scale our direct-to-consumer digital business. This role will own the full D2C customer journey — from acquisition to retention — across all owned digital channels. You will be responsible for revenue growth, conversion optimization, website performance, and creating seamless brand experiences online.

Key Responsibilities:

Strategic Leadership:

• Own the D2C e-commerce P&L; drive topline growth and profitability.

• Define and execute the D2C digital growth strategy aligned with company objectives.

• Collaborate cross-functionally with Marketing, Product, Tech, Logistics, and Customer Service teams.

Website & Platform Management:

• Oversee the development, optimization, and maintenance of the e-commerce platform (e.g., Shopify, Magento, WooCommerce).

• Lead UX/UI enhancements to drive engagement, AOV, and conversion rates.

• Ensure seamless mobile and desktop experiences.

Performance Marketing & Customer Acquisition:

• Collaborate with internal or external paid media teams on performance marketing (Search, Social, Display, Affiliate).

• Optimize CAC and ROAS using a data-driven approach.

• Identify and test new customer acquisition channels.

Retention & CRM:

• Own email marketing, SMS, and loyalty programs to drive repeat purchases and LTV.

• Build segmented customer journeys and automated lifecycle marketing flows.

Analytics & Reporting:

• Monitor KPIs (traffic, CVR, AOV, LTV, churn, etc.) and generate actionable insights.

• Conduct regular performance reviews and report to leadership.

Operations & Fulfillment:

• Coordinate with supply chain and logistics to ensure timely delivery and inventory health.

• Optimize order fulfillment, returns, and customer service processes for efficiency and satisfaction.

Team Leadership:

• Build, mentor, and lead a high-performing D2C e-commerce team.

• Manage external vendors, agencies, or freelancers where applicable.

Qualifications & Experience:

• 7+ years in e-commerce, with at least 3+ years in a senior or leadership D2C role.

• Proven experience scaling D2C brands or digital businesses.

• Strong understanding of performance marketing, conversion optimization, CRM, and e-commerce tech stacks.

• Proficiency in web analytics tools (GA4, Shopify Analytics, Hotjar, etc.).

• Exceptional project management and cross-functional collaboration skills.

• Data-driven, customer-focused, and results-oriented mindset.

Preferred Qualifications:

• Experience with international D2C expansion or marketplaces.

• Background in [industry-specific] vertical (e.g., beauty, fashion, CPG, wellness).

• Familiarity with subscription or membership models.

• Prior experience in high-growth startups or scale-ups.

What We Offer:

• Competitive salary + performance bonuses.

• Opportunity to shape and grow a fast-scaling digital business.

• Collaborative, innovative, and agile work culture.

• Health benefits, employee discounts, and [any additional perks].