Head of Ecommerce

E-commerce Head (ops & marketing)

Job Summary:

E-Commerce Head

Key Responsibilities:

1. E-Commerce Strategy & Business Growth

·       Develop and execute a robust e-commerce strategy aligned with the company’s vision and sales goals.

·       Lead D2C online sales and expand presence on marketplaces (e.g., Amazon, Flipkart, Tata CLiQ, Myntra, Ajio).

·       Build a seamless omnichannel customer journey integrated with offline stores.

2. Jewellery-Specific Digital Experience

·       Curate and manage online product displays with a focus on high-value SKUs, collections, and customization options.

·       Oversee UI/UX enhancements tailored to jewellery shoppers – including features like virtual try-on, ring sizing, and live chat consultations.

·       Ensure accurate cataloging, pricing, and detailed product content for all listings.

3. Marketplace & International Operations

·       Manage domestic and international marketplaces including India, UAE, USA, and UK platforms.

·       Optimize performance on platforms like Amazon India/US, Noon.com, and others.

·       Coordinate with channel partners to improve visibility, reviews, and category rankings.

4. Performance Marketing & Analytics

·       Oversee digital marketing performance across paid search, social media, affiliate, and remarketing channels.

·       Track KPIs such as traffic, conversion rates, average order value (AOV), and customer lifetime value (CLTV).

·       Use tools like Google Analytics and CRM dashboards to generate actionable insights.

5. Inventory, Supply Chain & Fulfillment

·       Collaborate with merchandising and supply chain teams to ensure inventory accuracy and fulfillment SLAs.

·       Monitor logistics and packaging for jewellery-grade quality and customer satisfaction.

·       Manage returns, repairs, and after-sales support processes.

6. Team Leadership & Cross-Functional Collaboration

·       Build and lead a team of e-commerce executives, content creators, and operations staff.

·       Coordinate with marketing, IT, merchandising, and finance to ensure alignment and efficiency.

·       Manage external vendors and agencies for tech, SEO, and digital ad campaigns.

Requirements:

15 years of experience in retail jewellery

·       Strong understanding of digital commerce platforms like Shopify, Magento, etc.

·       Proven success managing jewellery-specific operations including pricing, SKU management, and catalog curation.

·       Hands-on experience with online marketplaces and international e-commerce.

·       Data-driven approach with strong command of Google Analytics and marketing metrics.

·       Excellent leadership, communication, and problem-solving skills.

Preferred:

·       Exposure to omni-channel strategy in premium or luxury jewellery brands.

·       Experience with international shipping, customs, and local compliance

·       Familiarity with jewellery certifications, BIS hallmarking, gold rates integration, etc.