Head of Ecommerce

Role:

Location:

Client Name:

Work Mode:

Key Responsibilities:

Category Expansion and Innovation:

 Develop a clear and compelling vision for the category that aligns with the company's overall business goals and objectives.

 Formulate and execute a comprehensive category strategy that includes product assortment, market positioning, growth targets, and differentiation strategies.

 Drive innovation within the category through new product development, customization, and unique offerings that set the company apart in the market.

Brand Partnerships & Product Management:

 Identify and engage with renowned brands and artisans to bring exclusive and popular products to our platform.

 Negotiate terms, agreements, and pricing with brand partners to ensure mutually beneficial relationships.

 Curate and manage a diverse and appealing product assortment that caters to various customer segments and occasions.

Vendor and Supplier Management:

 Establish and maintain strong relationships with vendors, suppliers, and partners to ensure a reliable and innovative supply chain.

 Negotiate favourable terms, pricing, and contracts with vendors to maximize profitability while maintaining high-quality standards.

Cross-Functional Collaboration:

 Work closely with marketing, sales, and design and SCM teams to ensure seamless execution of category strategies.

 Collaborate with them to develop effective campaigns, promotions, and marketing strategies that drive category awareness and sales.

Market Research and Analysis:

 Conduct regular market research to stay informed about industry trends, competitor offerings, and customer preferences.

Financial Performance:

 Set and manage category budget, forecasting sales, margins, and profitability targets.

 Analyse financial performance and market trends to identify areas for improvement and growth.

 Drive the achievement of KPI’s related to revenue, profitability, product assortment, and customer satisfaction.

 Make informed decisions based on data analysis, market insights, and performance metrics to guide the category's direction.

Customer Focus:

 Understand customer preferences, needs, and feedback to continuously tailor the product assortment to meet their expectations.

 Implement strategies to enhance customer satisfaction, loyalty, and retention through high-quality products and exceptional experiences.

Team Leadership:

 Provide leadership, mentorship, and guidance to a team.

 Foster a culture of collaboration, creativity, and continuous improvement within the category team.

 Invest in the professional growth of team members, conducting regular performance assessments, offering feedback, and identifying training needs.

Qualifications:

 Bachelor's degree in Business and Design related field along with MBA is required.

 Proven experience in category management, product assortment, and vendor/supplier management within the gifting, retail, or related industry.

 Strong track record of successfully launching new products and driving business growth.

 Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions based on current market trends and consumer preferences in the gifting industry.

 Proficiency in using relevant software and tools for data analysis and category management.

Requirements:

 10-18 years of experience

 Excellent communicator, story teller with honed marketing, negotiation presentation and interpersonal skills.

 Passionate professional & a strategic thinker, who can relate with our existing and future customer’s needs.

 Should have creative thinking, conceptualization and design skills with a passion for identifying trends and opportunities in the gifting, design and innovation space.

 Leadership experience with the ability to motivate and guide a team toward achieving objectives.

 Experience from Ecommerce or Retail industry is preferred.