Head of Ecommerce

Location: Noida

Reporting To: Chief Growth Officer

Experience: 7+ years in luxury, fashion, lifestyle, or premium consumer digital businesses

Compensation: ₹25-35 LPA

AMPM is a global quiet luxury fashion brand rooted in timeless elegance, conscious design, and refined craftsmanship. As we accelerate our global footprint, we are looking for a digitally native, commercially driven, and culturally tuned leader to head our ecommerce business.

This is a pivotal leadership role for someone who thrives at the intersection of business, brand, and technology—balancing art and science to shape AMPM’s global digital presence.

As the Head of E-commerce, you will own AMPM’s end-to-end digital ecosystem and drive growth across all online touchpoints. From global D2C expansion and performance marketing to luxury-first UX and digital storytelling, you will be responsible for shaping AMPM’s digital future.

• Lead AMPM’s international D2C expansion across websites and marketplaces.
• Build and scale country-specific sites with localized content, pricing, and logistics.
• Own revenue, profitability, and digital channel KPIs—including CAC, LTV, and retention.
• Ensure seamless backend integration with merchandising, ops, finance, and CX.

• Strategize and optimize paid marketing campaigns across Google, Meta, marketplaces, etc.
• Drive traffic and conversion for global ecommerce, Indian retail stores, and trunk shows.
• Maintain strong ROAS discipline while scaling acquisition and reactivation funnels.

• Build global brand amplification strategies rooted in content, influencer, and PR partnerships.
• Champion a unified digital voice across social, email, marketplaces, and owned platforms.
• Establish AMPM as a quiet luxury leader through immersive storytelling and authentic reach.

• Lead website optimization, personalization, and UI/UX excellence with a luxury lens.
• Manage tech and creative agencies to deliver seamless mobile-first journeys.
• Ensure a global yet culturally nuanced experience across all touchpoints.

• Build a robust global SEO strategy including multilingual content and technical SEO.
• Oversee creation of lookbooks, blog content, and evergreen pages to drive discovery.
• Scale organic traffic sustainably across regions and product lines.

• Develop segmentation strategies and personalized journeys across email, SMS, and loyalty.
• Leverage customer data platforms to unlock insights and enable precision marketing.
• Build retention cohorts and increase repeat purchase behavior globally.

• Build a real-time global digital dashboard tracking all critical metrics.
• Own reporting and insight delivery across ecommerce, campaigns, CX, and conversion.
• Drive a culture of experimentation, learning, and optimization.

• 7+ years in digital/ecommerce leadership in luxury, fashion, lifestyle, or premium D2C brands.
• Proven experience scaling ecommerce businesses internationally.
• End-to-end knowledge across digital domains: performance marketing, UX, CRM, SEO, analytics.
• Commercially sharp with P&L ownership and growth track record.
• Experience managing international agencies and multi-market teams.
• Deep understanding of digital luxury trends and consumer behaviors.

• Thinks like an owner. Takes initiative. Obsessed with the customer.
• Holds a high bar for excellence and brand integrity across every digital touchpoint.
• Resilient and composed under pressure. Always solutions-first.

• Strategic, analytical, and creative in equal measure.
• Strong grasp of digital tools, platforms, and data ecosystems.
• Ability to think global but execute local — with cultural nuance and agility.

• Willing to get hands dirty — from high-level strategy to executional details.
• Willing to lead, coach, and challenge teams towards growth and innovation.
• Willing to learn, unlearn, and stay ahead in a fast-evolving luxury landscape.

This is not just a performance role—it’s a brand-building and legacy-creating opportunity. You will shape how AMPM is discovered, experienced, and loved around the world.

If you’re looking to build a global digital powerhouse within a modern luxury brand, this role is for you.