Head of Brand

Position:

Location:

Department:

Reporting To:

Role Summary:

Brand Head

Key Responsibilities:

1. Brand Strategy & Positioning

• Develop and implement a holistic brand strategy for KR Mangalam Group, covering both schools and university.
• Define and evolve brand positioning, messaging, and storytelling across physical and digital touch points.
• Lead brand differentiation in the competitive education landscape.
• Conduct regular brand audits and ensure consistent alignment between strategic goals, communication tone, and audience perception.

Campaign Planning & Execution

• Lead the development and execution of integrated marketing campaigns (admissions, new programs, events).
• Align campaigns with seasonal academic calendars and admission cycles.
• Ensure 360° campaign rollout (Digital, Print, Outdoor, PR, Social Media).

3. Integrated Marketing & Communication

• Create and implement

  strategic communication plans

  that enhance the brand’s repute nationally and globally.
• Oversee all brand communication — advertising, PR, social media, internal communications, outdoor, and events.
• Drive campaigns that reinforce institutional strengths —

  research, innovation, global exposure, and student outcomes

  .
• Collaborate with the

  Admissions, PR, and Academic divisions

  to ensure consistent messaging that aligns with admission goals and institutional credibility.

4. Reputation Management & PR

• Develop a strong narrative and voice for the group through PR campaigns, thought leadership, and media relations.
• Build partnerships with educational influencers, parent communities, and student ambassadors.
• Conceptualize opinion pieces, success stories, and faculty features that highlight research, innovation, and impact.
• Manage crisis communication, if required.

5. Research-Oriented Brand Development

• Leverage

  data-driven insights and perception studies

  to guide marketing communication.
• Monitor

  education sector trends, ranking parameters (NIRF, NAAC, QS),

  and stakeholder expectations.
• Commission

  market research

  to evaluate brand visibility, competitor positioning, and student/parent perception.
• Develop measurable goals to improve

  brand equity, recall, and reputation indices

  .

6. Performance Monitoring & Reporting

• Track key brand KPIs: awareness, perception, digital reach, engagement, and campaign ROI.
• Conduct periodic brand audits and market research to evaluate brand health.
• Present branding performance reports to senior leadership with actionable insights.

7. Lead Generation

• Building strong brand awareness and trust, which increases inbound inquiries.
• Designing campaigns and messaging that resonate with prospective parents and students.
• Aligning brand experience with the expectations of the target audience to nurture leads.

8

• Supervise

  Creative Directors (Art & Copy)

  to ensure premium brand aesthetics and strong storytelling.
• Maintain uniformity in

  design language, tone of voice, photography, and brand narratives

  across university and schools.

9.Stakeholder & Team Leadership

• Lead and mentor the branding and creative teams.
• Work closely with school principals, marketing heads, academic leadership, and external agencies.
• Report performance metrics to senior management and suggest optimizations.

Key Requirements:

• Master’s degree in Marketing, Branding, Mass Communication or related field.
• 10+ years of experience in brand management/marketing, preferably in Education, Tech, Fashion, Automobile, Real Estate etc.
• Proven experience in building and scaling premium brands.
• Strong storytelling, visual design sensibility, and campaign planning skills.
• Ability to work in a cross-functional, collaborative environment.
• Excellent communication, leadership, and stakeholder management skills.