Head of Brand

About Cult - Curefit Healthcare Pvt Ltd, founded in 2016, is India's largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company's vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Head of Brand

Social Media, Community & Events, Brand and PR

This is a high-ownership role for someone with a deep understanding of brand building, a strong affinity for fitness and wellness, and the ability to influence through both strategic thinking and creative execution.

Key Responsibilities

• Brand Vision & Architecture

• Define and evolve Cult.fit's brand strategy, positioning, and playbooks across offerings.

• Campaign Leadership

• Drive 360 brand campaigns across digital, ATL, on-ground, and owned channels.

• Earned Media Strategy

• Lead the org's efforts across social media, PR, influencers, and community events.

• Team & Agency Management

• Mentor a large internal brand team and manage creative, media, and PR agency partners.

• Playbook Creation

• Build brand systems, toolkits, and scalable execution models for new offerings and city-level activations.

• Stakeholder Management

• Work closely with business, product, and growth leaders to integrate brand priorities into company strategy.

• Brand Health Tracking

Define, measure, and report on KPIs such as awareness, preference, sentiment, and NPS.

What We're Looking For

• 13+ years of experience in brand marketing or strategy roles.

• Prior experience leading brands with

  both online and offline

  presence is essential.

• Strong track record in consumer lifestyle categories such as

  D2C, fitness, wellness, FMCG, hospitality, or consumer tech

  .

• Experience managing large brand/creative teams and cross-functional leadership.

• Excellent storytelling, positioning, and execution capabilities.

• A

  strong personal interest in fitness, health, or wellness

  is non-negotiable.