Head of Brand

V-Rich Natural Products Pvt. Ltd.

Position: Head – Branding

Location:

Experience Required:

Department:

Reporting To:

About the Company

V-Rich Natural Products Pvt. Ltd. is a fast-growing, clean-label dairy and natural foods company committed to offering products that are pure, healthy, and delicious. With an expanding portfolio of 50+ SKUs across dairy, condiments, and specialty categories, V-Rich is redefining the standards of authentic, wholesome, and sustainable foods for the modern Indian household.

Role Overview

Head of Branding

Key Responsibilities

Brand Strategy & Identity

• Develop and execute a comprehensive brand strategy aligned with the company’s long-term business goals.
• Establish and maintain a strong, unified brand identity across all consumer touchpoints.
• Define brand architecture, positioning, tone, and visual language for the entire product portfolio.
• Develop a compelling brand narrative that emotionally resonates with consumers and fosters lasting recall.

Marketing Communications & Campaigns

• Conceptualize and drive integrated marketing campaigns across ATL, BTL, and digital channels.
• Supervise creative ideation, content production, and storytelling to ensure alignment with brand ethos.
• Collaborate with media and creative agencies for the effective execution of brand initiatives.
• Analyze campaign results and brand performance metrics to refine communication strategies.

Digital Branding & Content

• Strengthen brand presence across digital platforms, e-commerce channels, and social media.
• Oversee high-quality content creation to enhance storytelling and consumer engagement.
• Leverage influencer partnerships and data analytics to improve reach and brand affinity.

Product & Packaging Development

• Partner with the product and design teams to ensure packaging and visual design reflect brand identity.
• Lead branding initiatives for new product launches, including naming, packaging, and go-to-market campaigns.

Leadership & Collaboration

• Build, mentor, and manage a high-performing branding and creative team.
• Collaborate cross-functionally with sales, marketing, and product development teams.
• Foster innovation, creativity, and accountability within the department.

Consumer & Market Insights

• Conduct in-depth market research to track category trends, consumer behavior, and competitor positioning.
• Translate insights into actionable brand strategies for growth and differentiation.

Required Skills & Competencies

• Proven expertise in

  brand management, creative strategy, and marketing leadership

  .
• Strong creative instincts with the ability to transform insights into compelling brand narratives.
• Excellent understanding of

  digital marketing, social media strategy, and media planning

  .
• Experience with

  FMCG, D2C, clean-label, or guilt-free products/desserts

  is highly desirable.
• An analytical mindset with the ability to evaluate brand health and campaign effectiveness.
• Strong leadership, communication, and project management skills.

Qualifications

• MBA/PGDM in Marketing, Brand Management, or Communication from a reputed institute.
• Minimum 10 years of experience in brand or marketing leadership, with at least 3–5 years in a senior capacity.

FMCG, D2C, or health & wellness food categories