Job
Description
You are a pioneering B2B agritech platform that is revolutionizing the fresh produce supply chain in India. You work closely with farmers, aggregators, and buyers to create an efficient, transparent, and scalable marketplace for high-quality fruits. By leveraging technology, data-driven insights, and operational excellence, you empower farmers while ensuring consistent quality and supply reliability for your customers. As you scale your operations, brand visibility, positioning, and marketing strategy will be critical in establishing your platform as the go-to platform in the B2B agritech space. You are looking for a Head of Branding & Marketing to build and establish your brand from scratch in the B2B agritech space. This role is crucial in shaping your identity, crafting your narrative, and ensuring you stand out in a highly fragmented and traditional market. The ideal candidate is a brand storyteller, strategic thinker, and execution powerhouse who can blend data-driven marketing with creativity to drive your growth. Your responsibilities include developing a strong, differentiated, and scalable brand identity for your platform in the B2B agritech space. You will craft and communicate your brand narrative, mission, and vision to establish thought leadership. In addition, you will define brand guidelines and ensure consistent branding across all touchpoints (internal & external) while establishing your platform as a trusted partner for farmers, traders, wholesalers, and businesses. You will be responsible for building and executing integrated marketing campaigns (digital, offline, partnerships) tailored for B2B agritech audiences. You will develop GTM strategies for your expansion into new geographies and categories and leverage data and insights to drive customer segmentation, brand awareness, and lead generation. Identifying and implementing cost-effective marketing channels (online and offline) for brand amplification is also part of your role. Furthermore, you will create a strong content marketing strategy to highlight industry trends, farmer success stories, and your impact. You will oversee PR, media relations, and influencer partnerships to enhance your credibility and develop compelling B2B marketing collaterals (case studies, whitepapers, blogs, etc.). Establishing your presence in agritech conferences, events, and industry panels to drive authority is also important. Designing educational campaigns for farmers and stakeholders to increase adoption and trust in your platform, working with the product and sales teams to enhance customer experience through marketing-led interventions, and developing community-driven marketing initiatives that create engagement and loyalty among stakeholders are also part of your responsibilities. You will establish KPIs and success metrics to measure marketing effectiveness and brand penetration, monitor and optimize marketing spends to ensure high ROI on branding initiatives, and utilize customer insights, market research, and competitive analysis to refine strategies. Qualifications: Must-Have Qualifications & Experience: - 8-12 years of experience in brand building, marketing strategy, and execution (preferably in B2B, agritech, FMCG, or startup environments). - Proven experience in first-time brand creation and scaling brands in nascent or fragmented markets. - Strong understanding of B2B marketing, rural markets, and agritech ecosystems. - Expertise in branding, digital marketing, content marketing, and PR. - Hands-on experience in executing high-impact campaigns with lean budgets. - Exceptional storytelling, communication, and stakeholder management skills. Preferred Qualifications: - Experience in agribusiness, rural marketing, or supply chain marketing. - Background in growth marketing, demand generation, or community building. - Knowledge of regional languages and rural consumer behavior. - Experience working in fast-paced, high-growth startups.,
