Head of Brand

Job Description

Perfora is a unique and innovative brand that is disrupting the oral care category. Within 3 years, Perfora has carved out a strong brand name in the oral care space and is the largest digital-first oral care brand. Our vision is to improve oral hygiene for millions of Indian consumers. We are looking for a person to head all things brand-strategy and execution. This is a leadership role at one of the fastest-growing and most exciting consumer brands in the country. Key Responsibilities: Create a year-long brand strategy to increase top-of-the-funnel brand awareness. The plan should include marketing campaigns, the budget required, deliverables, and timelines. Lead all things content & creative for our brand. This will include thinking of new ideas, getting those ideas executed, managing a team (creative/content + social media + influencer), ensuring content quality is in line with brand guidelines, etc. Engage and interact with customers to mine insights on existing products and brand communication. Work closely with revenue teams to support them with content and marketing campaigns for new user acquisition and retention to deliver on the overall AOP. Conceptualize and conduct brand tracks every 6 months to get a sense of brand awareness, brand recall, and consumer viewpoint on the category. Strategize and execute the media plan to drive brand awareness and increase brand share of voice. Build an external ecosystem for brand plan execution - creative, content, and production. Lead partnerships for the brand that can strengthen the brand imagery in the minds of consumers. Requirements: Bachelor's degree in marketing, business, or a related field; MBA preferred. 5+ years of experience in brand management, preferably in the consumer goods or D2C space Can do creative thinking for campaigns and content. Proven track record of developing and executing successful brand strategies that drive growth and increase brand equity. Strong analytical skills, with the ability to monitor and analyze campaign performance metrics and make data-driven decisions. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners and influencers. About Perfora: Perfora is co-founded by Jatan Bawa and Tushar Khurana, who cumulatively have more than 10+ years of experience across consumer internet and consumer brands. They met in 2016 on a train journey named Jagriti Yatra and have known each other since then. Perfora is backed by marquee institutional investors like RPSG Capital Ventures, Sauce.vc, Lotus Herbals Family Office, Shiprocket Ventures, and celebrated entrepreneurs. You can read more about the brand on the website - www.perforacare.com Perfora is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.