Head of Brand

About the Company

Vegrow is a pioneering B2B agritech platform that is revolutionizing the fresh produce supply chain in India. We work closely with farmers, aggregators, and buyers to create an efficient, transparent, and scalable marketplace for high-quality fruits. By leveraging technology, data-driven insights, and operational excellence, we empower farmers while ensuring consistent quality and supply reliability for our customers. As we scale our operations, brand visibility, positioning, and marketing strategy will be critical in establishing Vegrow as the go-to platform in the B2B agritech space.

About the Role

We are looking for a Head of Branding & Marketing to build and establish Vegrow’s brand from scratch in the B2B agritech space. This role is crucial in shaping Vegrow’s identity, crafting our narrative, and ensuring we stand out in a highly fragmented and traditional market. The ideal candidate is a brand storyteller, strategic thinker, and execution powerhouse who can blend data-driven marketing with creativity to drive Vegrow’s growth.

Responsibilities

Brand Strategy & Positioning

• Develop a strong, differentiated, and scalable brand identity for Vegrow in the B2B agritech space.
• Craft and communicate Vegrow’s brand narrative, mission, and vision to establish thought leadership.
• Define brand guidelines and ensure consistent branding across all touchpoints (internal & external).
• Establish Vegrow as a trusted partner for farmers, traders, wholesalers, and businesses.

Marketing Strategy & Execution

• Build and execute integrated marketing campaigns (digital, offline, partnerships) tailored for B2B agritech audiences.
• Develop GTM (Go-To-Market) strategies for Vegrow’s expansion into new geographies and categories.
• Leverage data and insights to drive customer segmentation, brand awareness, and lead generation.
• Identify and implement cost-effective marketing channels (online and offline) for brand amplification.

Content, Communication & Thought Leadership

• Create a strong content marketing strategy to highlight industry trends, farmer success stories, and Vegrow’s impact.
• Oversee PR, media relations, and influencer partnerships to enhance Vegrow’s credibility.
• Develop compelling B2B marketing collaterals (case studies, whitepapers, blogs, etc.).
• Establish Vegrow’s presence in agritech conferences, events, and industry panels to drive authority.

Farmer & Trader Engagement

• Design educational campaigns for farmers and stakeholders to increase adoption and trust in Vegrow.
• Work with the product and sales teams to enhance customer experience through marketing-led interventions.
• Develop community-driven marketing initiatives that create engagement and loyalty among stakeholders.

Performance & ROI Tracking

• Establish KPIs and success metrics to measure marketing effectiveness and brand penetration.
• Monitor and optimize marketing spends to ensure high ROI on branding initiatives.
• Utilize customer insights, market research, and competitive analysis to refine strategies.

Qualifications

Must-Have Qualifications & Experience

• 8-12 years of experience in brand building, marketing strategy, and execution (preferably in B2B, agritech, FMCG, or startup environments).
• Proven experience in first-time brand creation and scaling brands in nascent or fragmented markets.
• Strong understanding of B2B marketing, rural markets, and agritech ecosystems.
• Expertise in branding, digital marketing, content marketing, and PR.
• Hands-on experience in executing high-impact campaigns with lean budgets.
• Exceptional storytelling, communication, and stakeholder management skills.

Preferred Qualifications

• Experience in agribusiness, rural marketing, or supply chain marketing.
• Background in growth marketing, demand generation, or community building.
• Knowledge of regional languages and rural consumer behavior.
• Experience working in fast-paced, high-growth startups.