General Manager Sales Marketing

General Manager – Sales & Marketing

We’re Hiring: General Manager – Sales & Marketing (Fire Protection Systems)
Location: New Delhi – India HQ + nationwide travel
Company: Deworth Equipments Pvt. Ltd.
Industry: Fire Protection, Suppression & Alarm Systems
Experience Required: 12 + years in fire-protection sales, with 3 + years in a senior leadership role

About Deworth Equipments

We are a leading turnkey provider of fire prevention, suppression and detection solutions for power, oil & gas, industrial and large commercial facilities. With an engineering-driven culture and a growing national footprint, we partner with clients that can’t afford to compromise on life safety.

Role Overview

Reporting to the Managing Director, the GM – Sales & Marketing owns Deworth’s revenue strategy: shaping markets, winning key projects, and building a high-performance sales organization. You’ll translate our technical edge into sustained, profitable growth.

Key Responsibilities

• Strategic Leadership – Craft and execute annual sales plans, regional targets and go-to-market programs.

• Business Development – Build a robust pipeline across power, hydrocarbon, distillery, data-center and infrastructure segments.

• Key Account Management – Nurture C-suite and EPC relationships; secure repeat and multi-site orders.

• Tender & Bid Oversight – Guide techno-commercial proposals, pricing strategy and contract negotiations.

• Marketing & Brand – Drive product positioning, digital campaigns, trade-show presence and thought-leadership content.

• Cross-Functional Alignment – Coordinate with Design, Projects and Finance to ensure feasibility, margin protection and smooth hand-offs.

• Team Building – Recruit, coach and motivate a pan-India sales & application-engineering team; establish KPI dashboards.

• Market Intelligence – Monitor competition, code/standard updates (NFPA, IS, OISD, FM), and emerging technologies.

• P&L Accountability – Deliver revenue, gross-margin and receivables targets; manage departmental budgets.

Required Profile

Must-Have Details

Education B.E./B.Tech (Mech/Fire) or equivalent; MBA/PGDM preferred

Domain Expertise Sprinkler, hydrant, gas flooding, foam & alarm systems; fluent with codes/approvals

Experience ≥ 12 yrs in fire-protection project sales; ≥ 3 yrs leading regional/national teams

Network Strong connects with industrial clients, EPCs, consultants & FM insurers

Skills Strategic thinking, negotiation, forecasting, CRM analytics, digital-marketing awareness

Mobility Willing to travel ~40 % of the time within India

Why Deworth?

• Leadership Seat – Shape the growth trajectory of a fast-scaling safety brand.

• Entrepreneurial Culture – Freedom to innovate and own decisions.

• Competitive Package – Fixed + aggressive incentives, car/communication allowances, ESOP potential.

• Impact – Every win protects lives and critical assets.

• 📩 How to Apply
Email your résumé to deworth@deworth.com with the subject line “GM – Sales & Marketing (Fire Protection)”. Include a brief note on your largest project win to date and current CTC.