General Manager - Sales & Marketing

Job Description

Job Title: General Manager – Sales & Marketing Department: Sales & Marketing Reporting To: Director / Managing Director Location: Hyderabad (with travel to project sites across India) Experience Required: 12+ years in Sales & Marketing (B2B + B2C), preferably in Sports Infra, Construction, Real Estate, or allied industries. Role Summary: To lead and drive the complete sales and marketing function for 4K Sports Infra Pvt. Ltd. across India, managing B2B and B2C channels. The role will involve overseeing presales, quotation management, field sales teams, and marketing execution to achieve aggressive growth across institutional, residential, government, and direct-to-customer segments for all sports and infra offerings. Key Responsibilities 1. Sales Leadership (B2B + B2C) Develop and execute national sales strategy for both institutional (schools, colleges, builders, government) and individual/residential clients. Define channel-wise sales plans, revenue targets, and pricing strategies. Ensure timely closure of sales deals through effective lead handling and pipeline movement. 2. Team Management Lead and manage the entire sales hierarchy including: Presales Executives – for lead generation, CRM handling, client coordination Quotation & Proposal Team – for commercial and technical proposal drafting Field Sales Officers / Area Sales Managers – across AP, Telangana, and other target regions Set KPIs, review performance, coach team members, and ensure regional productivity. 3. Presales & Quotation Oversight Ensure timely, competitive, and accurate proposal submission. Approve pricing structures and quotation formats in alignment with margins and execution feasibility. Maintain standardization across B2B and B2C offerings while allowing flexibility for custom packages. 4. Marketing & Promotions Design and oversee ATL & BTL marketing campaigns to generate leads across target customer bases. Coordinate with the digital marketing team for geo-targeted online campaigns. Manage participation in expos, sports events, trade shows, and build brand awareness in niche and mass markets. 5. Key Client Handling Manage strategic and high-value clients personally (institutions, gated communities, builders). Ensure account management, satisfaction, and scope expansion through upselling or repeat business. 6. Sales Operations & Customer Service Monitor the sales-to-execution flow, ensuring proper handover to the project/engineering team. Collaborate with the execution, finance, and support departments for invoicing, collections, service issues. Handle client escalations, post-installation queries, and customer retention initiatives. 7. Market Intelligence & Reporting Regularly monitor competitor pricing, product features, and market trends. Provide sales forecasts, MIS, dashboards, and performance reports to the management. Suggest new product offerings, packages, or pricing models based on customer insights. Key Skills & Competencies: Proven leadership managing both B2B and B2C channels Deep understanding of consultative, project-based, and direct selling Commercial acumen to manage pricing, margins, and proposals Experience working with CRM systems, lead management tools, quotation platforms Excellent interpersonal, negotiation, and communication skills Language: Fluent in English, Telugu, Hindi (preferred) Preferred Qualifications: Bachelor's in Business, Marketing, Engineering, or related field MBA in Sales/Marketing preferred Prior experience in Sports Infra, EPC, Modular Sports Projects, Real Estate Amenities, or Turnkey Services is highly desirable Target Segments to Manage: B2B: Schools, Colleges, Builders, Government Bodies, Clubs, Architects B2C: Gated Community Residents, Individual Landowners, Private Client Job Types: Full-time, Permanent Pay: ₹50,000.00 - ₹100,000.00 per month Benefits: Cell phone reimbursement Health insurance Paid sick time Paid time off Provident Fund Schedule: Day shift Supplemental Pay: Commission pay Performance bonus Yearly bonus Work Location: In person