About BrightEdge
BrightEdge is the world's leading enterprise SEO and content optimization platform, trusted by over 1,700 global brands including Microsoft, Adobe, and Netflix. Our AI-powered platform helps enterprises increase organic search traffic, improve content performance, and drive revenue growth through data-driven digital marketing strategies. We're expanding our presence in India and the APAC region to serve our growing customer base and drive market expansion.
Position Overview
We are seeking an experienced Events Marketing Manager to lead our events marketing strategy and execution across India and the APAC region. This role is critical to building brand awareness, generating qualified leads, and supporting our sales teams through strategic event marketing initiatives. The ideal candidate will have extensive experience in B2B SaaS events marketing, strong vendor management skills, and the ability to work collaboratively across global time zones while maintaining focus on PST business hours for team alignment.
Key Responsibilities
Event Strategy & Planning
- Develop and execute comprehensive events marketing strategy for India and APAC markets aligned with global marketing objectives
- Plan and manage 20+ events annually including trade shows, conferences, webinars, customer events, and partner summits
- Identify and evaluate new event opportunities to expand market presence and reach target audiences
- Create event marketing calendars and coordinate with global marketing campaigns and product launches
- Establish event ROI frameworks and success metrics to measure performance and optimize future events
Event Execution & Management
- Lead end-to-end event management from concept to post-event analysis including budgeting, logistics, and vendor coordination
- Manage event budgets, ensuring cost-effective execution and maximum ROI
- Coordinate with internal teams including Sales, Product Marketing, Customer Success, and Regional Sales Directors
- Oversee booth design, promotional materials, giveaways, and brand presence at industry events
- Manage speaker programs, thought leadership opportunities, and executive participation in key events
Digital & Virtual Events
- Plan and execute virtual and hybrid events including webinars, product demos, and digital conferences
- Manage webinar platforms, registration systems, and virtual event technologies
- Coordinate with content marketing team to develop compelling event content and presentations
- Implement lead capture and nurturing strategies for virtual events
- Optimize virtual event experiences for engagement and conversion
Vendor & Partner Management
- Establish and manage relationships with event vendors, venues, and service providers across India and APAC
- Negotiate contracts, manage vendor performance, and ensure quality delivery of event services
- Build strategic partnerships with industry associations, media companies, and event organizers
- Coordinate with regional distributors and channel partners for co-marketing events
- Manage relationships with key industry influencers and thought leaders
Lead Generation & Sales Support
- Develop lead generation strategies for events and coordinate with demand generation team
- Implement lead capture processes and ensure seamless handoff to sales teams
- Create event-specific marketing materials, presentations, and sales collateral
- Provide sales teams with event insights, attendee data, and follow-up strategies
- Track and report on event-generated pipeline and revenue attribution
Market Intelligence & Reporting
- Conduct market research to identify key events, competitors, and industry trends in India and APAC
- Analyze event performance metrics including attendance, lead quality, cost per lead, and ROI
- Create comprehensive post-event reports and recommendations for future events
- Monitor competitive activities and industry developments at events and conferences
- Provide market insights to inform product development and go-to-market strategies
Required Qualifications
Experience & Background
5-8 years of events marketing experience
with at least 3 years in a leadership role at a B2B SaaS organizationProven track record of leading end-to-end events marketing
for a SaaS-based organization with demonstrated ROI results- Experience managing events across multiple countries and regions, preferably in India and APAC markets
- Strong background in trade show management, virtual events, and customer conferences
Technical Skills
Expert-level proficiency
in event management platforms (Cvent, Eventbrite, Splash, etc.)- Advanced skills in CRM systems (Salesforce, HubSpot) and marketing automation platforms
- Experience with virtual event platforms (Zoom Events, ON24, GoToWebinar, etc.)
- Proficiency in project management tools (Asana, Monday.com, Trello)
- Knowledge of event analytics, lead tracking, and ROI measurement tools
Regional Expertise
- Deep understanding of Indian and APAC business culture, market dynamics, and event landscape
- Experience with local event vendors, venues, and service providers across major Indian cities
- Knowledge of regional compliance requirements, tax implications, and business practices
- Understanding of cultural sensitivities and business etiquette in diverse APAC markets
- Established network of industry contacts and relationships in the region
Communication & Leadership
- Excellent written and verbal communication skills in English (additional Indian languages preferred)
- Strong negotiation and vendor management capabilities
- Ability to work collaboratively across multiple departments and time zones
- Experience managing event budgets and delivering measurable business results
- Proven ability to work under pressure and manage multiple events simultaneously
Mandatory Requirements
🚨 Critical Requirements - Please Read Carefully
SaaS Events Marketing Leadership:
Must have direct experience leading end-to-end events marketing for a SaaS-based organization. Agency or non-SaaS experience alone will not qualify.PST Working Hours Alignment:
This role requires significant collaboration with global teams during Pacific Standard Time (PST) business hours. Candidates must be available for core team meetings and collaboration during PST hours (5:30 PM - 2:30 AM IST). Flexibility for early morning and late evening calls is essential.30-Day Notice Period:
Can join within 30 days of accepting the offer. Candidates with more than 30 days of notice period need not apply.
This is a firm requirement due to urgent business needs and upcoming event season.
Preferred Qualifications
- Experience in the SEO, digital marketing, or MarTech industry
- Background working with enterprise B2B customers in India and APAC
- MBA in Marketing, Business, or related field from a Tier 1 institution
- Certified Meeting Professional (CMP) or similar event management certification
- Experience with Account-Based Marketing (ABM) events and VIP customer programs
- Previous experience at a high-growth SaaS company with international presence
- Fluency in Hindi or other regional Indian languages
- Experience managing channel partner and distributor events
