Event Marketing Manager

Role Overview:

The Event Marketing Manager will be responsible for planning, executing, and managing brand experiences, IPs, on-ground activations, and partnerships that enhance The Cocktail Story’s visibility and impact. This role calls for a creative thinker with strong execution skills and a deep understanding of audience engagement, brand communication, and event-led marketing strategies.

Key Responsibilities:

• Lead the ideation, planning, and execution of on-ground events, brand IPs, and experiential campaigns aligned with the brand’s tone and objectives.
• Drive brand visibility through strategic partnerships, collaborations, and community engagement.
• Coordinate with internal teams (design, content, digital) and external vendors (production, venue, logistics) to ensure seamless event delivery.
• Own the end-to-end event calendar and ensure timely execution of all deliverables.
• Work closely with clients, sponsors, and brand partners to co-create impactful activations.
• Monitor and evaluate campaign effectiveness using KPIs and post-event reports; optimize future campaigns based on data insights.
• Ensure budgets are well-planned and adhered to while maximizing ROI.
• Build and nurture a network of influencers, collaborators, artists, and experiential marketing vendors.
• Stay on top of emerging event trends, technologies, and formats to keep the brand’s offerings fresh and relevant.

Key Skills Required:

• Strong project management and multitasking abilities
• Excellent verbal and written communication
• Deep understanding of experiential marketing and audience engagement
• Creativity with an eye for detail in design, branding, and execution
• Budgeting and vendor negotiation skills
• Proven experience in managing large-scale events, activations, and branded properties

Qualifications:

• Graduate/Postgraduate in Marketing, Event Management, Communications, or related fields
• 4–6 years of relevant experience in brand events, agency roles, or experiential marketing

What We’re Looking For:

• A go-getter who thrives in fast-paced environments
• Someone who is passionate about building meaningful experiences
• Team player with leadership potential and problem-solving attitude
• Willing to travel or work on-site as per event requirements