Event Marketing Manager

We are looking for a pipeline-driven Event Marketing Manager to join Coditas. In this role, you will own Coditas presence at a handful of strategic global forums and flagship events each year and ensure they directly translate into pre-booked meetings, SQL creation, and pipeline acceleration.

This is not a logistics position it is a strategic pipeline creation role. You will partner closely with Sales, SDRs, and Marketing to turn every event into a predictable growth engine, with measurable impact on opportunities and ACV contribution. At Coditas, events are not branding activities they are RevOps levers tied directly to revenue outcomes.

What s in It for You

• Pipeline Accountability: Deliver SQLs and influenced opportunities from every event.
  

• Cross-Functional Alignment: Partner with Sales, SDRs, and RevOps to make events part of active pursuits.
  

• Strategic Autonomy: Own event planning, execution, and ROI reporting end-to-end.
  

• Continuous Learning: Build playbooks and improve conversion rates with every event.
  

Event Selection & Alignment

• Identify ICP-rich forums where Coditas presence accelerates deal conversations.
  

• Define event-specific goals (MQLs, SQLs, ACV influenced) with Sales leadership
  

• Build business cases that connect event investments directly to pipeline outcomes.
  

Pre-Event Preparation

• Generate account-based prospect lists and outreach cadences for SDRs and AEs.
  

• Run coordinated pre-event campaigns (emails, LinkedIn, SDR outreach) to secure meetings.
  

• Deliver enablement kits (case studies, talk tracks, demo flows) tailored to event personas.
  

• Ensure all attendee data is captured and synced to CRM in real time.
  

• Equip booth staff and Sales with playbooks and demo frameworks for effective engagement.
  

• Facilitate roundtables, panels, and 1:1 meetings with ICP executives.
  

Post-Event Follow-Up

• Score, clean, and route leads to SDRs for immediate follow-up.
  

• Launch structured post-event cadences (email, LinkedIn, SDR calls) to drive SQL conversion.
  

• Deliver ROI reports mapping event leads to pipeline stages (MQL SQL Opp Win).
  

Playbooks & Continuous Improvement

• Create and update playbooks for flagship, partner, and third-party events.
  

• Document learning logs to refine event strategies and improve SQL conversion.
  

• Maintain dashboards showing event-to-pipeline contributions for leadership reviews.
  

• A results-driven event marketer who views events as pipeline assets, not branding moments.
  

• Comfortable working closely with Sales and SDRs to drive meeting bookings and conversions.
  

• Skilled at event operations with strong follow-up discipline and ROI focus.
  

• Data-driven, detail-oriented, and motivated to prove impact with events.
  

• 9-15 years of experience in event marketing, demand generation, or ABM roles in IT services, consulting, or B2B tech.
  

• Proven track record of running events that delivered SQLs, pipeline contribution, and ACV influence.
  

• Hands-on expertise with CRM for lead capture and attribution.
  

• Strong collaboration skills across Sales, SDRs, Marketing, and RevOps.
  

• Experience building ROI-focused event strategies with measurable outcomes.
  

• Experience managing events in international markets (North America).
  

• Strong vendor and sponsorship negotiation capabilities.