Event Marketing Manager

Organizational Overview

• Yanolja Cloud Solution Pvt. Ltd. (YCS), formerly eZee Technosys, is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
• With 450+ team members and 17+ years of experience, YCS serves 33,000+ customers across 170+ countries, offering software in 50+ languages and providing 24/7 global support.
• We have local teams in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, and more.

Profile Overview

• The Event & Partnerships Manager – US Market will serve as the key driver for building YCS’s brand presence and generating qualified leads across the US hospitality industry through a strong, event-centric B2B strategy.
• The role demands deep understanding of the US market, with strong emphasis on trade shows, association partnerships (e.g., AAHOA), proprietary events, digital webinars, and regional hospitality ecosystems.
• Working closely with HQ marketing, global content, and sales teams, this position manages the full event lifecycle—from strategic planning and vendor coordination to on-site execution and post-event lead nurturing—to ensure maximum ROI and market impact.
• Additionally, this role will develop key industry partnerships, support PR initiatives, and collaborate cross-functionally to localize global campaigns for the US audience.

Responsibilities

1. Event Strategy & Execution (Primary Focus)

• Lead end-to-end planning and execution of all US-based events including trade shows, regional conferences, customer events, and webinars.
• Build and manage relationships with major industry associations and partners to leverage sponsorship, speaking slots, and high-value networking opportunities.
• Handle event logistics, vendor negotiations, budget oversight, booth design/materials, and operational workflows from start to finish.
• Partner closely with Sales on pre-event outreach, booth engagement strategies, and structured post-event lead follow-up.
• Monitor event success metrics and prepare detailed ROI and performance reports.

2. Partnerships & Public Relations (PR)

• Identify and secure strategic partnerships, collaborations, and speaking opportunities to strengthen YCS’s brand presence in the US hospitality ecosystem.
• Coordinate with US-based media, PR teams, and association contacts for event-related press and announcements.
• Ensure all messaging aligns with YCS's brand guidelines and US event objectives.

3. Digital, Content & Cross-functional Collaboration

• Serve as the US market expert for event and field marketing, guiding HQ teams on regional nuances and customer expectations.
• Collaborate with global Content, Design, and Digital teams to localize assets such as booth creatives, presentations, event invitations, landing pages, etc.
• Support digital marketing campaigns (email, social, paid) aimed at driving event registrations and booth traffic.
• Ensure accurate tracking, qualification, and CRM attribution of all event leads generated.

Key Competencies for the Role

• Event Marketing Expertise: 6+ years of proven experience managing large-scale trade shows, association events, webinars, and B2B field marketing activities in the US market.
• Partnership Development: Strong ability to establish and maintain collaborations with associations, media partners, and industry influencers.
• Project & Vendor Management: Skilled in handling logistics, negotiating with vendors, and optimizing event budgets.
• Communication & Content Skills: Excellent written and verbal communication, with the ability to craft compelling event messaging for US hoteliers.
• Cross-functional Collaboration: Comfortable working with international teams and aligning global strategies with local US requirements.
• Analytical Mindset: Ability to measure event performance, track lead conversion, and drive continuous optimization.

Requirements

• 6+ years of hands-on B2B event marketing experience in the US, ideally within SaaS, hospitality tech, or related industries.
• Demonstrated history of managing major trade shows and association partnerships (AAHOA, HITEC preferred).
• Strong understanding of event logistics, budgeting, vendor coordination, and on-ground execution.
• Familiarity with digital marketing channels used for event promotion and lead follow-up.
• Excellent communication skills, especially for the US hospitality audience.
• Strong technical aptitude and comfort working with CRM systems for lead management.
• Ability to work with international teams across time zones.
• Positive attitude, multitasking capability, and strong ownership mindset.
• Willingness to travel domestically within the US for events and partner engagements.